Prior to 1993, DRS used an identity based on its parent corporation, SRG.
This logo was adopted in 1993. While the white and red colours always remained, the complementary colour could be exchanged.
SF DRS was renamed Schweizer Fernsehen on December 5, 2005, dropping "DRS" from their name. At the same time, all its channels were rebranded. The rebrand was made with the assistance of Dunning Eley Jones.