Prior to 1993, DRS used an identity based on its parent corporation, SRG.
This logo was adopted in 1993. While the white and red colors always remained, the complementary color could exchanged.
SF DRS used its former logo as bug until 1997.
SF DRS was renamed Schweizer Fernsehen on December 5, 2005, dropping "DRS" from their name. At the same time, all its channels were rebranded. The rebrand was made with the assistance of Dunning Eley Jones.
On December 16, 2012, the logo had a minor makeover.