In 1985, PKS was renamed Sat 1, and its first logo consists of a color wheel with 16 stripes.
In 1996, an alternative logo was introduced, which uses the SAT.1 wordmark inside a black oval.
Having used the same logo for almost all of its existence, Sat.1 adopted an altered logo along with a new on-air design on September 1, 2001. The ball did however remain, and is at the center of the graphics, created by Velvet mediendesign. The number of coloured stripes on the ball was reduced from twelve to nine, and the font of the text changed. The redesign came with a new slogan, "Powered by emotion".
- SAT.1 Ident (2001)
- Velvet mediendesign
- Powered by emotion: SAT.1 ab Samstag mit neuem Look und neuem Logo
- Netzeitung.de - SAT.1 "Powered by emotion"
Another redesign was launched on September 3, 2004, this time with graphics by Bruce Dunlop & Associates in Munich. The new slogan became "Sat.1 zeigt's allen" ("Sat.1 shows it all"). Also, the ball simply became red.
In 2008, the ball becomes the main logo and is separated from the text. The number of stripes on the ball is reduced from nine to eight.
- Sat.1 mit neuem Markenauftritt ab 17. März 2008 Der Ball wird zum Logo
- EEFOE - Sat.1's new look in 2008
The ball received a makeover on September 16, 2009. The ball is now given a silver 3D look. Along with the new logo, the station got new graphics and a new tagline: "Colour Your Life".
- Colour your life! Startschuss für das Sat1.-Redesign mit neuem Ball, neuem Claim und farbenfroher Lebensfreude
- YouTube - Kylie Minogue's Colour Your Life Campaign for SAT.1 (2010)
- YouTube - Phil Collins' Colour Your Life Campaign for SAT.1 (2011)
On August 16, 2011, Sat.1 unveiled a refreshed logo (which returned the old rainbow colors of the ball, but still keeping the previous 3D look) developed by Creative Solutions, the in-house agency of Sat.1's owner, ProSiebenSat.1 Media. With this logo, the channel pretends to emphasize its slogan, "Colour your life!" and the versatility, diversity and modernity of its programming. The logo also pretends to transmit the message that Sat.1 is the channel for the whole family and for the emotions.
- Das neue SAT.1: der Ball wird wieder bunt, SAT.1-Stars als Marken-Botschafter
- Presseportal.de - Das neue SAT.1: der Ball wird wieder bunt, SAT.1-Stars als Marken-Botschafter (mit Bild)
- SAT1-Ball wieder bunt
- Bunter Ball, mehr Struktur: Sat.1 frischt Design auf
- Branding Resource - SAT.1 reveals new logo