The launch graphics used by Barnkanalen were considered too much targeted on younger children. When SVT launched Bobster for pre-teens in early 2006, Barnkanalen got a new identity suitable for both younger and older children. The new identity was produced by Kaktus Film and featured a playful yellow B.
All SVT channels got new logos on August 25, 2008. The new logos were created by Liberty Stockholm. At the same time, the channel started using the name SVTB. The graphics were created inhouse by Marika Lindgren.
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