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1997–2007

1997-2007


The first 'SM City' logo used in multiple malls. Uses a neon-style cursive 'City' typeface, and the blue box bears the name of the area a certain mall is located in.

Was first used in SM City Bacoor, and last used in SM City Bacolod.

2007–2010

2007-2010A

Alternate Versions:

2007-2010B

The 'SM City' brand was relaunched in 2007, omitting the retro-style cursive 'City' for a more contemporary look. It was first used in SM City Taytay.

In certain malls of this period, the silver bar is blue instead, and in one instance (SM City Rosario), omits the aforementioned blue bar entirely.

2010–2011

2010-2011SM


The first 'SM City' logo using the new 'SM' logo. The 'city' portion an Arial Font Type a slightly different typeface compared to the previous one. It was only used in SM City Tarlac, and certain promotional material of other malls.

2011–present

2011-

The blue bar is omitted, and the 'City' is now written in all caps. First used in SM City Novaliches, and is now used in all, but North EDSA, SM City malls, existing and upcoming.