19?? – 1990
1990 – 2004
This logo was introduced in 1990.
In 2004, SJ presented a new visual identity. It mostly uses grey colours. On trains and building, the logo often has a shiny metallic colour. In print and online it is usually in black, white or grey (40% black).
The implementation of the new identity was slow. The X2000 high-speed trains were renovated in 2005, but many other wagons still used the old colours for several years.