SG is the national brand of Singapore. The name is derived from its ISO country code and Internet domain. It was introduced in 2015 as SG50 for the country’s fiftieth anniversary celebrations, and renamed to SG the following year.
The icon was created by the Singaporean Ministry of Culture, Community and Youth as part of promoting Singapore's 50th anniversary of independence. The icon was placed around the city state, on buildings and used on various products, such as a special edition Rolls Royce and two Singapore Airlines A380 aircraft with special liveries.
Variation for Australian celebrations
SG[]
2016–2017[]
Designer:
Unknown
Typography:
Gotham
Launched:
Unknown
On New Year's Day of 2016, the brand dropped the 50 as the jubilee year had passed and is planned to be used as an everyday icon of Singapore in a similar vein to Sweden's logo.
