TVS first launched in 1976 in Rio. Their logo consists of the words TVS and Rio with a outlined circle with a skewed 11 inside the circle.
Even though SBT was formed in 1981, TVS in Rio de Janeiro still kept the name.
In 1988, TVS changed its logo design with SBT, The logo contains mult-colored striped disc with "TVS" text in center.
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In 1990, TVS in Rio de Janeiro changed the name as SBT Rio.