TVS first launched in 1976 in Rio. Their logo consists of the words TVS and Rio with a outlined circle with a skewed 11 inside the circle.
Even though TVS was replaced by SBT in 1981, the Rio station still kept the name.
In 1988, TVS, alongside SBT, changed its logo design, which contains mult-colored stripes forming a circle where the text "TVS" sits on.
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