SBT was formed in 1981 with three former-Rede Tupi stations (Channel 4 from São Paulo and Channel 5 from Porto Alegre and from Belém), TVS Channel 11 and TV Continental Channel 9 from Rio de Janeiro, TV Alterosa from Minas Gerais, and other 8 affiliated stations.


SBT 1981 SBT logo (1) Logo SBT 1991 SBT logo (5)
1981–1985 1985–1988 1988–1995 1995–1996
SBT logo (6) SBT-network-logo-2008 SBT (2012) SBT 2014
1996–2002 2002–2012 2012–2014 2014–present


SBT 1981

This logo was used on early SBT idents from 1981 to 1985. The text reads Sbt back then.


SBT logo (1)

Starting in 1985, a new logo debuted. It was now a gold/tinted sliver ring with the "sbt" text in gold/tinted sliver and in the center.




Logo SBT 1991

In 1988, SBT, alongside TVS, changed its logo design to one of its most famous in its history, which contains mult-colored stripes forming a circle where the text "sbt" sits on.


SBT logo (5)
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In 1995, SBT removed the colors for a black logo with white gradients. It will look like ABC (United States)’s logo.


SBT logo (6)
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In 1996, SBT, in celebration of its 15th year, reinstated the colors, but this time, in the form of solid gradient colors. The main logo consisted of only red, green, and blue as its colors, but on station idents, the amount of colors are increased from three to six with the addition of three more colors, orange, yellow, and purple. It was also launched alongside a special animation in which the colors were rotating clockwise or counterclockwise, which lasted until 2004. One of the variations of this logo contained dots generated by light, resembling a disco ball. In 2004, it became the main logo and the 1996 logo was retired.



As mentioned above, this is the former variant of the 1996 logo. It shares the same traits as the previous logo but lacks the distinct animation the previous logo was known for.


SBT (2012)

In 2012, the logo gains small but noticiable effects, such as the text begin clearer and the circle now more spheric.


SBT 2014

This logo marks one of the biggest revamps on SBT's logo in its history, dropping all 3D effects in favor of a minimalist, 2D, and flat logo, but keeping the colors of the previous logo. (Four months ago, its rival Rede Globo also launched a new logo, in an effort to release a streamlined look that approaches minimalist 2D design). In an awkward fashion, the logo resembles or is inspired by the icon of the Photos app of iOS from iOS 7 onwards.

The new version of the SBT logo became effective on August 17th, 2014, at 11:30am BRT.