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SBS Viceland

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Contents

SBS Two SBS2 NEW-SBS2 -LOGO ORANGE CMYK-300x246 Sbs viceland logo
2009–2013 2013–2015 2015–2016 2016–present

SBS Two

2009–2013

SBS Two

SBS 2

2013–2015

SBS2
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SBS Two was re-stylized as SBS 2 on 1 April 2013 in a bid to re-appropriate the channel as SBS' youth network.

2015–2016

NEW-SBS2 -LOGO ORANGE CMYK-300x246
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SBS 2's logo has changed to accommodate the SBS brand refresh in July. The 2 was solidified and the SBS mercator symbol is merged to the top curve. The use of the mercator makes it easier to identify the network as SBS' secondary channel.

SBS Viceland

2016–present

Sbs viceland logo
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On 22 July 2016, SBS announced a venture with Vice Media to bring their flagship TV network Viceland to Australia through SBS 2's free to air spectrum. It broadcasts Viceland's existing programs and many of SBS 2's shows which already have broadcast rights with SBS will carry over to the new network, including the mid-day international news bulletins, A-League matches and the channel's existing youth news show The Feed, which received a rebrand of its own.

The brand was unveiled on 4th October 2016 and took effect on November 15. The logo employees Viceland's universal Helvetica Black type and includes the SBS mercator icon in a similar vein to SBS' adaption of Food Network a year earlier.


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