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SBS Two SBS2 NEW-SBS2 -LOGO ORANGE CMYK-300x246 Viceland
2009–2013 2013–2015 2015–present Late 2016

SBS Two

2009–2013

SBS Two

SBS 2

2013–2015

SBS2

SBS Two was re-stylized as SBS 2 on 1 April 2013.

2015–present

NEW-SBS2 -LOGO ORANGE CMYK-300x246

SBS 2's logo has changed to accommodate the SBS brand refresh in July. The number 2 is more solid and the SBS mercator symbol is merged to the top curve. The use of the mercator makes it easier to identify the network as SBS' secondary channel.

SBS Viceland (unconfirmed name)

Late 2016

Viceland

The official logo is also unconfirmed, but is likely to include the SBS mercator logo like the Food Network Australia logo. Details on both the name and logo will be made available closer to the new channel's launch.

On 22 July 2016, SBS announced a venture with Vice Media to bring their flagship TV network Viceland to Australia through the SBS 2 spectrum and SBS On Demand. This coincides with moves from the company to expand their channel's reach overseas to 50 new countries. In most cases, this means establishing a new space of cable TV spectrum like in nearby New Zealand which will be receiving the channel through Sky. However in Australia, the channel will be free-to-air. It will broadcast many of Vice's existing programs as well as some original Australian productions.

Although Viceland's branding is applied to the channel, it's still wholly-owned and operated by SBS. Many of SBS 2's shows which already have broadcasting rights with SBS will carry over to the new network, including international news bulletins and the channel's existing youth news show The Feed.

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