Special Broadcasting Service Ethnic Television
SBS began test transmissions in April 1979 when it showed various foreign language programs on ABV-2 Melbourne and ABN-2 Sydney on Sunday mornings. Each transmission would begin with the following announcement: This is SBS Ethnic Television, coming to you on ABN2 in Sydney and ABV2 Melbourne.
When Channel 0/28 began transmission on 24 October 1980, it was only transmitting on VHF0 and UHF28 in both Melbourne and Sydney. The logo, a gradiented blue and white ring was used across all of SBS' radio and television stations and symbolized transmission on VHF channel 0.
On 14 October 1983, Channel 0/28 expanded into Canberra on UHF28, and Goulburn and Cooma on UHF58 and changed its name to Network 0-28. Its new slogan would be the long-running Bringing the World Back Home.
SBS TV (first era)
On 18 February 1985, the name changes again, this time to SBS TV. On 30 June, transmission begins in Brisbane, Adelaide, Newcastle, Wollongong and the Gold Coast. On 5 January 1986, SBS ceases its VHF0 transmissions and becomes Australia's first sole UHF network. On 16 March 1986, the network expands into Perth, Mount Gambier, Loxton-Renmark, Port Pirie, Broken Hill, Toowoomba, Townsville, Bendigo, Ballarat, Traralgon, and Hobart.
In 1989, the logo was updated with the globe removed.
A new SBS logo was launched in 1993, featuring five blue curved splices, described as the "Mercator" logo (named as the shapes look like a mercator globe in 2D), with the letters SBS in white on top. On 20 May 1994, SBS expanded into Darwin. The five splices represented the continents of the world and the angle represented the tilt of the Earth's axis.
The new logo and a major revamp was launched on 7 May 2008, reducing the number of splices into four, and shifting the perspective and angle so that each splice is larger than the last.
On 1 June 2009, SBS renamed their main channel SBS One to coincide with the launch of their new digital channel SBS Two.
SBS TV (second era)
On 4 July 2015, SBS launched a modified version of its 2008 logo when its main channel reverted back to its original name. This was met with a noticeably thicker logo and typeface. There's also a horizontal version.
Free-to-Air TV in Australia
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