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SBS (Australian TV channel)

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Contents

Special Broadcasting Service Testing Television logo 1979 SBS Original Logo SBS Logo 1983-85 SBS 1985 Logo
1979–1980 1980–1983 1983–1985 1985–1993
 
SBS 1993 SBS logo (stacked) SBS One SBS 2015
1993–2008 2008–2009 2009–2015 2015–present

Special Broadcasting Service Testing Television

1979–1980

Special Broadcasting Service Testing Television logo 1979

SBS began test transmissions in April 1979 when it showed various foreign language programs on ABV-2 Melbourne and ABN-2 Sydney on Sunday mornings. Each transmission would begin with the following announcement: This is SBS Ethnic Television, coming to you on ABN2 in Sydney and ABV2 Melbourne.

Channel 0/28

1980–1983

SBS Original Logo

When Channel 0/28 began transmission in 1980, it was only transmitting on VHF0 and UHF28 in both Melbourne and Sydney.

Network 0-28

1983–1985

SBS Logo 1983-85

In 1983, Channel 0/28 expanded into Canberra on UHF28, and Goulburn and Cooma on UHF58 and changed its name to Network 0-28. Its new slogan would be the long-running Bringing the World Back Home.

SBS (first era)

1985–1989

SBS 1985 Logo

In 1985, the name changes again, this time to SBS. In June, transmission begins in Brisbane, Adelaide, Wollongong and the Gold Coast. In 1986, SBS ceases its VHF transmissions and becomes Australia's first sole UHF network. Following this, the network expands into Perth and Hobart.

1989-1993

SBS 1989

1993–2008

SBS 1993

In 1993, SBS abandoned the blue circle "O" logo and launched their all new Mercator logo (named as such because the shapes looked like a mercator globe in 2D). In 1994, SBS expanded into Darwin

2008–2009

SBS logo

In 2008, the number of shapes was reduced to four and the perspective and angle was shifted.

SBS One

2009–2015

SBS One

In 2009, SBS renamed their main channel SBS One to coincide with the launch of their new digital channel SBS Two.

SBS (second era)

2015–present

SBS 2015

On July 4, 2015, the channel changed its name back to SBS. This was met with a noticeably thicker logo and typeface. There's also an horizontal version.


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