Special Broadcasting Service Testing Television logo 1979 Channel028 SBS Logo 1983-85 SBS 1985-89 SBS 1989-93
1979–1980 1980–1983 1983–1985 1985–1989 1989-1993
SBS 1993 SBS 2008 Stacked SBS One SBS 2015
1993–2008 2008–2009 2009–2015 2015–present

Special Broadcasting Service Testing Television


Special Broadcasting Service Testing Television logo 1979

SBS began test transmissions in April 1979 when it showed various foreign language programs on ABV-2 Melbourne and ABN-2 Sydney on Sunday mornings. Each transmission would begin with the following announcement: This is SBS Ethnic Television, coming to you on ABN2 in Sydney and ABV2 Melbourne.

Channel 0/28



When Channel 0/28 began transmission in 1980, it was only transmitting on VHF0 and UHF28 in both Melbourne and Sydney.

Network 0-28


SBS Logo 1983-85

In 1983, Channel 0/28 expanded into Canberra on UHF28, and Goulburn and Cooma on UHF58 and changed its name to Network 0-28. Its new slogan would be the long-running Bringing the World Back Home.

SBS (first era)


SBS 1985-89

In 1985, the name changes again, this time to SBS. In June, transmission begins in Brisbane, Adelaide, Wollongong and the Gold Coast. In 1986, SBS ceases its VHF transmissions and becomes Australia's first sole UHF network. Following this, the network expands into Perth and Hobart.


SBS 1989-93

In 1989, the logo was updated with the globe removed.


SBS 1993

In 1993, SBS abandoned the blue circle "O" logo and launched their all new Mercator logo (named as such because the shapes looked like a mercator globe in 2D). In 1994, SBS expanded into Darwin.


SBS 2008

In 2008, the number of shapes was reduced to four and the perspective and angle was shifted.




In 2009, SBS renamed their main channel SBS One to coincide with the launch of their new digital channel SBS Two.

SBS (second era)


SBS 2015

On July 4, 2015, the channel changed its name back to SBS. This was met with a noticeably thicker logo and typeface. There's also an horizontal version.