S4C logo (1982-1988) S4C 1988 S4C logo S4C logo 2007 S4C 2014
1982–1988 1988–1995 1995–2007 2007–2014 2014–present


S4C logo (1982-1988)

S4C was launched on November 1, 1982 in Wales, one day before Channel 4 in the rest of the United Kingdom, and used the "WALES4CYMRU" logo. S4C stands for Sianel Pedwar Cymru which is Welsh for Channel 4 Wales.


S4C 1988

In 1988, the ident changed to a computer-generated ident featuring an animation of the streamlined S4C logo, the colours of the logo were blue, green and red and the font was "Bodoni". The early 1990s saw a more "traditional" ident from S4C, depicting a piece of Welsh slate with colour blue green and red washing over the letters S4C.


S4C logo

On March 7, 1995, S4C introduced a new logo, with a red tilde resembling a dragon's tongue at the end of the S4C wordmark and the font was "Futura".

And the star of the logo, the dragon, is seen in the idents of the channel.


S4C logo 2007

This logo was introduced on January 18, 2007. It was part of a total rebrand of the channel made by Proud Creative. In the rebrand, stereotyphical Welsh icons such as dragons were avoided in favour of an "inherently Welsh" tone.[1]


S4C 2014

A new S4C logo and brand developed by Sugar Creative Studio was introduced on 10 April 2014; the new design was developed around a concept of providing "context" to S4C's target audience and programming. The design revolves heavily around a trapezoidal shape used within the channel's new logo, which is prominently used within aspects of the channel's overall marketing and branding.