This page only shows primary logo variants. For other related logos and images, see:
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| 1982–1991 | 1991–1999 | 1999–2018 | 2018–present |
Rete 4 (meaning Network 4), or Retequattro, is one of three flagship channels of the leading Italian commercial broadcaster, Mediaset. It has traditionally had lower viewership ratings than co-flagship channels Canale 5 and Italia 1.
1982–1991[]
Rete 4’s first logo consisted of an italicized R, colored in yellow, and a number 4 inside it.
Some idents used by Rete 4 and its programmes when it launched were similar to the ones used by Rede Globo in Brazil, as Rete 4 was Globo's official partner in Italy (having broadcast its successful telenovelas until the mid-1980s).
1991–1999[]
In 1991, the logo was modified, gaining rounded edges and shadows.
1999-2018[]
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Rete 4 got a new look in 1999. It was created by the London-based company English & Pockett. The logo was straightened up and given an orange colour. This is the longest-lived logo of the channel.
.svg "Rete 4 logo (on-screen, 1999).svg (3 KB)"){kind=logo}
- Design Week: English & Pockett develop on-air identity
- YouTube: Commercial bumpers 1999-2003 (A)
- YouTube: Commercial bumpers 1999-2003 (B)
2018–present[]
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During the political debate show Stasera Italia (Italy Tonight) on 12 September 2018, Rete 4 got a new logo after 19 years and a new look. Mediaset presented the new logo during the presentation of the 2018/2019 season. The new logo drops the R and replaces it with a circle.
This rebrand comes a few months after that of Canale 5, which introduced a new logo in April 2018. As with Canale 5, the rebrand was done by Milanese agency Monkey Talkie.
- New Mediaset program schedules: complete restyling of Rete 4
- Promo of the new season
- Rebranding process
.svg "Rete 4 logo (on-screen, 2018).svg (3 KB)"){kind=logo}
.svg "Rete 4 HD (2018).svg (2 KB)")
