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Rede Vanguarda is a local TV station affiliated to TV Globo, which operates in São José dos Campos and Taubaté.

Rede Globo Vale do Paraíba[]

1988-1998[]

Rede Globo Vale do Paraíba 1988
Designer:  Unknown
Typography:  ITC Avant Garde
Launched:  Unknown

Vanguarda was originally founded as Rede Globo Vale do Paraíba in 1988, operating for São José dos Campos. Its first logo consists of the monochrome Rede Globo logo with its wordmark and the word Vale do Paraíba in the classic ITC Avant Garde typeface. In the IDs, the 3D logo was usually preferred.

1993-1998 (service announcements)[]

Globovaledoparaiba
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In 1993, the logo was updated to match Globo's 1992 logo. Also, the "Rede Globo" wordmark was removed. This was only used during service announcements.

TV Vanguarda Paulista (1998-2002)/TV Vanguarda (2002-2003)[]

1998-2003[]

Tv vanguarda paulista logo 1998-removebg-preview
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In 1998, the station was renamed to Vanguarda Paulista as part of an ongoing overhaul. In 2002, it was later renamed to TV Vanguarda, although it used the same logo.

Rede Vanguarda[]

2003-2012[]

Tvvanguarda logo
Logopedia InfoWhite SVG NEEDED
Designer:  Cia de Design
Typography:  ITC Avant Garde
Launched:  August 21, 2003

In 2003, Vanguarda Paulista was renamed to Rede Vanguarda after the launch of its channel in Taubaté. A new logo was introduced, which consisted in the famous tube with its rainbow-colored borders cut to form a "V".

2003-2004 (official), 2003-2006[]

Vanguarda 2003
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2004-2012 (official), 2006-2012[]

Vanguarda 2005
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2012-2020[]

Logopedia InfoWhite LOGO MISSING

2012-2014[]

Vanguarda new
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Designer:  Cia de Design
Typography:  ITC Avant Garde
Launched:  Unknown

In 2012, Rede Vanguarda changed the logo after 9 years. The cylinder now is fully metallic, and its interior is formed by rainbow-colored scanlines. This change was made to match Rede Globo's 2008 logo.

2014-2020[]

Vanguarda2014
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In 2014, the logo was made brighter and the metal is white, to match Rede Globo's 2015 logo.

2020-present[]

Vanguarda (2020-1)
Logopedia InfoWhite SVG NEEDED
Designer:  Cia de Design
Typography:  ITC Avant Garde (2020-2022; 2023-present)
Custom wordmark (January-March 2023)
Launched:  March 23, 2020

On 2020, after using the logo for 8 years, Rede Vanguarda changed this logo. This logo follows the trend of flat design and approaches that of Rede Globo's current logo. Now, the "V" is an upside-down triangle with the scanlines, bordered by 2 other white triangles.

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