One of Brazil's first television stations and of Latin America, Rede Tupi de Televisão (Tupi Television Network) was founded in 1950 by Assis Chateaubriand and was defunct in 1980.

TV Tupi


Tv tupi indio
The first logo, is an indian of the Tupiniquim tribe, the symbol who also coined the name "Tupi".


Logo indio

The second logo is used in a São Paulo property and television cameras. The symbol is in a reverted-looking television screen shape, a shield with the form of square & circle, and "CANAL 3" (Channel 3) inside.


Tupi 1960

Rede Tupi started to broadcast in channel 4, in 1966. The third symbol is the number 4 in a grey circle.

Rede Tupi de Televisão


Rede Tupi logo 1972
For the start of color broadcasts in Brazil, three dots (green, red & blue) are added, symbolizing the LED RGB colors, and a grey and black curve, which are transmission waves.


Rede Tupi logo 1977
This is the first unused logo, because of problems to innovate the brand. This represents a pinwheel, which can see geometric shapes at a time.



This logo is used because of problems trying to innovate the brand, often it inverted the colors to the red, green and blue order. So this is similar to the fourth logo.


Rede Tupi

A stylized T is a better symbol for a logo. This became another logo with the best RGB colors.

Rede Tupi cannot exist anymore, in 1980. It was extinct. TV Tupi São Paulo was replaced by SBT in 1981, by Sílvio Santos, and TV Tupi Rio was replaced by Rede Manchete, which in 1999 it was turned into RedeTV!.

See also