Rede Record

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Record 1953 Record logo 1970 Record 1971 Record tower Record 1973-0 Record tiger
1953-1970 1970-1971 1971-1972 1972-1973 1973-1975 1975-1976
Record sun Record rainbow Rede Record logo 1986 Rede Record logo 1990 Record 1992 Record 1995
1976-1980 1980-1986 1986-1990 1990-1992 1992-1995 1995-1999
Record 1999 Record 2002 Record03 Record logo1-1- Novo-rederecord Record logo 2016
1999-2002 2002-2005 2006-2007 2007-2012 2012-present 2016 (upcoming)

TV Record


Record 1953

The first Rede Record logo is a compass with the letters T and V on it, and the name Record below it.


Record logo 1970

The logo features a square with a number 7 symbol and the name "TV Record".


Record 1971

The logo features the name Record with a circle 7 logo as the "O" of the wordmark.


Record logo 1972

The 1971 logo is adjoined by an insignia resembling Rede Record's transmitter tower used during that time.


Record 1973-0

Upon shifting to color, the Rede Record's logo was modified, now having the RGB colors on the C, O, and R letters, representing the word ''cor'', which signifficates color.


Record tiger

The 1973 logo is adjoined by a tiger that is drawn by crayons.


Record sun

The logo features a sun with the name TV Record below it.


Record rainbow

The logo features the Record word mark with a rainbow placed above it.


Rede Record logo 1986

The rainbow was discarded in 1986 in favor of an all-gold colored logo with a four-sided rhombus as its symbol.

Rede Record


Rede Record logo 1990

The first design of the present logo appeared in 1990: It then featured a light blue sphere surrounded by curved RGB metal plates. When it was released, the symbol originally resembled a cyclone. At the same time, TV Record changed its name to Rede Record, and the wordmark was changed from just "TV Record" to its new name, "Rede Record", which would last until 2003.


Record 1992

The symbol was given a shade of silver, the plates became tsunami waves and split into six, and the Rede Record word mark shifted to a more futuristic theme, a theme that would be used for the next two decades.


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Record 1995

The symbol featured the six waves simpified to 3 waves. It retained the shade of silver until 1997, when it was replaced by a shade of gold.


Record 1999

The logo is just the same, except that the Rede Record word mark was moved to the center of the symbol.


Record 2002

The waves gained a slight tweak, the sphere started to bear the texture of planet Earth (indicating their international expansion thru Record Internacional) and the Rede Record wordmark was moved back to the bottom, and was reverted back to simply appearing as "Record". Despite the name change on the logo, Rede Record remains as the network's legal name. In March 2004, a new slogan was launched: A Caminho Da Liderança (On the way to leadership).



On January 1, 2006, The logo featured the symbol gaining a glossy texture.


Record logo1-1-

The symbol was given a revamp in 2007. In this logo, the the gold shade on the waves was completely eliminated (allowing each wave to appear in their uniform color), the globe was given a simplified texture highlighting the Earth's continents, and the Record wordmark was slightly modified.

2011 (unused)




The logo was given another revamp in 2012. In this logo, the globe is stuck and integrated with the waves (which were revamped into new versions of curved RGB plates, the former state of the waves when the symbol was first used) making it more "polished". As for the wordmark, it was given a minor tweak and now resembles its 1992 and 1995 predecessors, this time without the "Rede" part of the wordmark.

In February 2015, a new slogan was launched: Aberta para o novo (Opened for the new)

2016 (upcoming)

Record logo 2016

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