|This page only shows print and stationary logos.|
For other related logos and images, see Rede Globo/Other, Rede Globo/Logo Variations, Rede Globo/Anniversary, Rede Globo/On-Screen Watermarks, Rede Globo/Unused, and Rede Globo/Genres and Slogan
Globo's first logo was a 4-pointed star based on it's station in Rio de Janeiro (Channel 4). This logo was created by Aloísio Magalhães. It is based in the shape of a pinwheel.
This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Borjalo.
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Globo introduced a new logo in 1969. The 7 circles represented the 7 stations during that time period.
In 1975, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a circle representing the Earth, a square-shaped cutout representing a television screen, and a second circle within the "screen". This design would later be the basis for the logos that follow.
In 1980, the logo was given a 3D metal texture. The idents shown during the period were animated by Pacific Data Images.
The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients.
On April 26, 1992, the logo is revised, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo. The rainbow color inside the logo is now formed by diamonds (which is that way up until 2008).
In 1996, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.
In 2000, the previous logo receives a simplified metallic texture. It was launched on April 1, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil.
In 2005, the previous logo become lighter and has its texture color "inverted" in a way.
In 2008, the Globo logo received its biggest refresh during that time (until 2014), in time for the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' metallic texture have also been more simplified. This is also the last logo to use the metallic texture, albeit with a more simplified feel to it.
On April 5, 2013, Rede Globo started working on the redesign of their iconic logo. This rebrand was planned to be unveiled on the day of its 48th anniversary, but for some unknown reason, the launch date was pushed back one year later. The current symbol, created by Hans Donner and Rede Globo's in-house art team, now drops the highly stylized metallic look in favor of a simplified gloss/gradient effect, along with a new gentle wave motion effect for the colors of the "screen".
On April 3, 2014, during the "vem_aí" television special program, the new logo is finally revealed. The unveiling was accompanied by an animated logo evolution video, which includes the iconic "Plim-Plim" audio trademark at the end of the sequence and a special narration by journalist William Bonner. The logo was officially launched on April 6, 2014; it will also be featured in its station idents (including the Plim-Plim bumper) and network graphics in the same year.
The new logo approaches the trend of two-dimensional design, often being used by the broadcaster since 2013. Its continuous onscreen movements lead the commercial broadcaster with a new message: "Globo is moving to follow the life, the world, and the viewer."
- Nova Marca da Globo está no Ar; Conheça e entenda como Mudanças (Portuguese)
- Televisual - Identidade: Rede Globo Rebrand 2014 (Portuguese)
- The Branding Source - Globo gets a cleaner globe
- Brand New - New Logo for Rede Globo by Hans Donner and In-house
On January 1, 2015, Rede Globo slightly modified their logo, with the gloss effect being lighter, and the colors of the "screen" more vivid.
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