TV Record
1953-1970
The first Rede Record logo is a compass with the letters T and V on it, and the name Record below it.
1970-1971
The logo features a square with a number 7 symbol and the name "TV Record".
1971-1972
The logo features the name Record with a circle 7 logo as the "O" of the wordmark.
1972-1973
The 1971 logo is adjoined by an insignia resembling Rede Record's transmitter tower used during that time.
1973-1975
Upon shifting to color, the Rede Record's logo was modified, now having the RGB colors on the C, O, and R letters, representing the word ''cor'', which signifficates color.
1975-1976
The 1973 logo is adjoined by a tiger that is drawn by crayons.
1976-1980
The logo features a sun with the name TV Record below it.
1979-1980
A Sun Replaced By Circle With 7 The Name Tv Record Left It
1980-1986
The logo features the Record word mark with a rainbow placed above it.
1986-1990
The rainbow was discarded in 1986 in favor of an all-gold colored logo with a four-sided rhombus as its symbol.
Rede Record
1990-1992
The first design of the present logo appeared in 1990: It then featured a light blue sphere surrounded by curved RGB metal plates. When it was released, the symbol originally resembled a cyclone. At the same time, TV Record changed its name to Rede Record, and the wordmark was changed from just "TV Record" to its new name, "Rede Record", which would last until 2003.
1992-1995
The symbol was given a shade of silver, the plates became tsunami waves and split into six, and the Rede Record word mark shifted to a more futuristic theme, a theme that would be used for the next two decades.
1995-1999
1995-1997
The symbol featured the six waves simpified to 3 waves. It retained the shade of silver.
1997-1999
The symbol was replaced by a shade of gold.
1999-2002
The logo is just the same, except that the Rede Record word mark was moved to the center of the symbol.
2002-2005
The waves gained a slight tweak, the sphere started to bear the texture of planet Earth (indicating their international expansion thru Record Internacional, positioned on South America, their continent of origin) and the Rede Record wordmark was moved back to the bottom, and was reverted back to simply appearing as "Record". Despite the name change on the logo, Rede Record remains as the network's legal name. In March 2004, a new slogan was launched: A Caminho Da Liderança (On the way to leadership).
2006-2007
On January 1, 2006, The logo featured the symbol gaining a glossy texture.
2007-2012
The symbol was given a revamp on December 2, 2007. In this logo, the the gold shade on the waves was completely eliminated (allowing each wave to appear in their uniform color), the globe was given a simplified texture highlighting the Earth's continents, and the Record wordmark was slightly modified.
2011 (unused)
2012-2016
The logo was given another revamp on February 26, 2012. In this logo, the globe is stuck and integrated with the waves (which were revamped into new versions of curved RGB plates, the former state of the waves when the symbol was first used) making it more "polished". As for the wordmark, it was given a minor tweak and now resembles its 1992 and 1995 predecessors, this time without the "Rede" part of the wordmark.
On February 5, 2015, a new slogan was launched: Aberta para o novo (Opened for the new)
RecordTV
2016-present
In 2016, the network renamed itself as RecordTV and launched a modified version of the logo which had the symbol rotated slightly to the right and dropped the RGB colors and the silhouette of the map of South America.
.png "Record logo 2016 (1).png (50 KB)"){kind=logo}
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