The first Rede Record logo is a compass with the letters T and V on it, and the name Record below it.
The logo features a square with a number 7 symbol and the name "TV Record".
The logo features the name Record with a circle 7 logo as the "O" of the wordmark.
The 1971 logo is adjoined by an insignia resembling Rede Record's transmitter tower used at the time.
Upon shifting to color, the Rede Record's logo was modified, now having the RGB colors on the C, O, and R letters, representing the word ''cor'', which means color.
The 1973 logo is adjoined by a tiger that was it's mascot since 1953.
The logo features a sun with the name TV Record below it.
1979-1982The sun is replaced with a circle that bears the number 7 inside it. With a wordmark "TV RECORD".
The logo features the Record word mark with a rainbow placed above it.
1985-1986The logo features a rainbow divided in half. This is the last logo of rainbow.
The rainbow was discarded in 1986 in favor of an all-gold colored logo with a four-sided rhombus as its symbol.
The first design of the present logo appeared in 1990: It then featured a light blue sphere surrounded by curved RGB metal plates. When it was released, the symbol originally resembled a cyclone. At the same time, TV Record changed its name to Rede Record, and the wordmark was changed from just "TV Record" to its new name, "Rede Record", which would last until 2003.
The symbol was given a shade of silver, the plates became tsunami waves and split into six, and the Rede Record word mark shifted to a more futuristic theme, a theme that would be used for the next two decades. In 1993, the waves became colorful.
The symbol featured the six waves simpified to 3 waves. It retained the shade of silver.
The symbol was replaced by a shade of gold.
The logo is the same, except that the Rede Record word mark was moved to the center of the symbol.
The waves gained a slight tweak, the sphere started to bear the texture of planet Earth (indicating their international expansion thru Record Internacional, positioned on South America, their continent of origin) and the Rede Record wordmark was moved back to the bottom, and was reverted back to simply appearing as "Record". Despite the name change on the logo, Rede Record remained as the network's legal name until 2016. In March 2004, a new slogan was launched: A Caminho Da Liderança (On the way to leadership).
On January 1, 2006, The logo featured the symbol gaining a glossy texture.
The symbol was given a revamp on December 2, 2007. In this logo, the the gold shade on the waves was completely eliminated (allowing each wave to appear in their solid color), the globe was given a simplified texture highlighting the Earth's continents, and the Record wordmark was slightly modified.
The logo was given another revamp on February 26, 2012. In this logo, the globe is stuck and integrated with the waves (which were revamped into new versions of curved RGB plates, the former state of the waves when the symbol was first used) making it more "polished". As for the wordmark, it was given a minor tweak and now resembles its 1992 and 1995 predecessors, this time without the "Rede" part of the wordmark.
On February 5, 2015, a new slogan was launched: Aberta para o novo (Opened for the new)
(continuing from 2011-present) 2016-present
In 2016, the network renamed itself as RecordTV and launched a modified version of the logo which had the symbol rotated slightly to the right and dropped the RGB colors and the silhouette of the map of South America.
- For other related logos and images see: RecordTV/Other
Free-to-air networks: RecordTV | Record News | Rede Família