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Rai 4

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Rai 4 logo Rai 4 logo 2010 Logo Rai 4 2010.svg Rai 4 2016
2008–2010 2010–2011 2011–2016 2016–present


2008–2010

Rai 4 2009

Rai 4 was launched in 2008. Because it was a digital channel unlike Rai 1, Rai 2, and Rai 3, its logo didn't follow the logo styles of the three channels and instead had a logo consisting of two squares, one with the butterfly symbol of Rai and the number 4.

It is this logo style (as well as those of Rai's other digital channels such as Rai Storia and Rai Gulp) where Rai's current logo and brand identity was derived.

2010–2011

Rai 4 logo 2010

On May 18, 2010, Rai introduced a new corporate logo and overhauled the logos of its channels as part of its new, unified brand identity and platform and with the switch off of the analog TV transmission in Italy (leaving digital TV transmission as the only existing TV transmission in Italy). The graphics on Rai 4 were adapted by simply replacing the "butterfly" with the new wordmark.

The logo changed its color from pink/magenta to purple but still appeared in the former color in the bumpers which slightly changed in line with Rai's corporate rebranding.

2011–2016

Rai 4 logo
Logo Rai 4 2010.svg

2016–present

Rai 4 2016

On September 12, 2016, Rai 4, along with Rai 1, Rai 2, and Rai 3, redesigned its logo and launched a new graphics package. The new design of Rai 4's logo, which marks the biggest change in the channel's logo design since 2010, maintains Rai's corporate logo, drops the second square at the right and gives an entirely new look for the number 4. The logo's color also used a different shade of purple as its color.

Rai 4 HD 2016

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