This logo used sign-on in 1982-1983.
This modified version of the 1982 logo, which detaches the RAI letters, has been used on International Trasmissions beyond the year 2000.
This logo was adopted in 2000. The logo is graphically illustrated by two heads face to face, representing the idea of dialogue and interactivity. The two profiles form the shape of a butterfly to give a perception of weightlessness.
RAI's corporate name was also styled as "Rai" (the company's name is normally pronounced as R-a-ee instead of R-A-I) for the first time and has remained that way since. The logo was launched as part of a new brand architecture which repositioned Rai's companies, TV and radio, in a monolithic model used to bring them under a master brand.
Although the new logo was adopted in 2000, the old one would remain in use in many places up until 2010. The Raisat channels never adopted the new logo, and it also remained in animation shown at the end of the broadcast day. It was the first logo used with the new Futura typeface.
On May 18, 2010, Rai launched a new brand platform, based on the name of the company inside a square. The design was based around the logos of Rai's digital-only channels at that time, Rai 4, Rai Storia, Rai Scuola, Rai Gulp, and Rai Sport 1. The rebranding coincided with the switchoff of analog TV transmission signals in Italy, leaving only the digital TV transmissions.
The "butterfly" symbol would remain in a transition period, with the letters occasionally fading into the old symbol on screen. All of the channels (including the channels under the former RaiSat brand) adopted the logo.
Designed by Frame by Frame
- For other related logos and images see: Rai/Other