Rage is ABC's flagship nightly music video show and the world's longest running music video show as of this page's last edit.
The show was going to be named 'Rocks Off', but that name was scraped. The original name of the show was "Rage Til You Puke", a catch phrase of Triple J host at the time Lillian Pascoe. This was because the program was meant to stretch from standard shutdown time into the morning (about 6 to 8 hours), so viewers intending to watch it in it's entirety would be there for a long time. The name was then shortened to 'rage' to make it more palatable.
The logo was designed by an currently unknown graphic designer at Channel 7 where the show's visuals and opening sequence were assembled. Mark Fitzgerald; the show's producer wanted the logo to be in all-lowercase, presented in a typewriter fashion and be coloured as close to vomit as possible (an allusion to the original title). The designer made 20 options and Mark picked the most suitable option.
The show's title sequence were made with a budget of $800, including the logo. The title was put together to be as annoying as they could to stand out from the commercial music video shows at the time. The theme is a cut-down and remixed version of Iggy Pop's cover of 'Real Wild Child' by Australian artist Johnny O'Keefe with recordings by people yelling the word "Rage!". The stutter effect of the "Rage!" recordings was added as the ABC had purchased a sampler at the time. The theme had 15 and 30 second variants and always ended on a recording of actress Deni Gordon screaming "Raaaaaaaaaage!" as the logo appears.
The visuals of the opening sequence was made up of blue-tinted clips of Iggy Pop and Johnny O'Keefe with TV static recorded off a TV screen. There were also clips of ABC staff miming the word rage on the building's roof (with the TV aerial in frame) spliced in. These clips were re-recorded with perspex in front of the screen to create the distorted effect on the faces. The logo would then squeeze into frame in time with Deni's now famous scream.
The ABC has attempted to refresh the look of Rage many times in it's history, all to no avail. In 1998, people called into Triple J to vote on the issue, and the consensus was that they should leave it be. The title sequence has only even been refreshed once to adapt it for widescreen. Otherwise, the logo, opener, closer and on-air presentation has always being consistent with its 30-year roots.