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Gebrüder Dassler Schuhfabrik
Founded in 1924 by Dassler Brothers: Adolf "Adi" and Rudolf.
In 1948, the company was split in two companies. Adolf renamed the former company as Adidas and Rudolf founded a new one: Puma.
The old logo with the words "Rudolf Dassler Schuhfabrik". Puma jumps by the letter D (the first letter of the name Dassler).
The new logo with a new font and new design animal.