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Provigo is a Quebec-based grocery store chain.
The first Provigo logo was a simple stylised P in a red "drop" shape.
The Current logo was unveiled a few years after the buyout by Loblaws. The font was changed and "petals" were added to the red shape giving the logo a flowery look.
This logo was unveiled in 2013 with the opening of new "urban" Provigo markets. The logo uses both the font and L-shape logo for Loblaws stores.