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Provigo is  a Quebec-based grocery store chain.

1969–2005

Logo provigo

The first Provigo logo was a simple stylised P in a red "drop" shape.

2005-Present

Provigo Logo

The Current logo was unveiled a few years after the buyout by Loblaws. The font was changed and "petals" were added to the red shape giving the logo a flowery look.


2013-Present

Provigomarche


This logo was unveiled in 2013 with the opening of new "urban" Provigo markets. The logo uses both the font and L-shape logo for Loblaws stores.