NOTE: This page only shows branding logos for the stations.

For the Albury station owned by Prime7, see AMV.
For the Orange station owned by Prime7, see CBN.
For the Tamworth station owned by Prime7, see NEN.
For the Mildura station owned by Prime7, see PTV.


Prime Television 1988 Prime 2000 Prime 2001 Prime7
1988–1996 1990–2001 2001–2011 2011–present

Prime Television


Prime Television 1988

Prime Television became a network in May 1988, with shared logos produced and used across the regional stations (except for the Griffith station which wasn't added until November), featuring the word Prime Television either above an outlined triangle or rectangle. Aggregation occurred across the network on 31 March 1989, along with the introduction of a green logo featuring the word prime with the letter i dotted with a stylised globe. This logo continued to be used as a secondary logo between 1990 and 1996.


Prime 2000

A new circular logo was introduced in 1990. It was first used for station identification until 1996, while it became the official logo between 1996 and 2001.


Prime 2001

A new simplified yellow logo with the removal of the circle was launched in February 2001. This logo was launched concurrently with a similarly design logo on the Golden West Network.




On 15 January 2011, both Prime and GWN were rebranded to Prime7 and GWN7. Following this, a new red logo was introduced which incorporates both the 2001 Prime logo and the 2000-present Seven Network logo.