In August 1, 2003, After Viva and STAR TV Asia joint venture (under the Viva Cinema brand) was ended when Viva Entertainment launches as 24-hour all-Filipino movie channel of Viva, "Pinoy Box Office (PBO)". PBO's first logo was the 3D word "PBO" in gold and the word "PINOY BOX OFFICE" in blue below it. As the former on-screen logo, the byline was removed.
Few months after PBO became No. 1 all-Filipino Movie channel on Cable and Satellite based on Kantar Media Philippines survey defeated the network's rival Cinema One of ABS-CBN, The new logo was introduced on March 1, 2015 and it was the viridian lowercase letters "PBO". Below the logo is the gray text "Paborito ng Bayan" (The Nation's Favorite) also in lowercase. The PBO logo as an on-screen bug is white and the slogan is removed.