This was Phoenix first logo. The slogan for the station was "Das ganze Bild", which means "The Full Picture" in English. The logo was a television screen with one piece detached.
Phoenix received a new look in November 2008. The new look was created at the design department of Westdeutsches Rundfunk. The blue colour was abandoned in favour of a grey design. The logo has been stretched so it has the same proportions as the newer wider television screens.
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