2002-2004 (USA And Europe And Asia (Vietnam And Philippines)Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in Indonesia and in the Philippines. Its flavor was the result of taste-testing over 100 flavors over a 9-month period. It was designed to compete with Vanilla Coke, which was produced by The Coca-Cola Company of Atlanta, Georgia. The flavor of Pepsi Blue was described by Pepsi only as "berry" and described by drinkers as like blueberries or raspberries, or similar to cotton candy with a berry-like after taste and much more sugary and syrupy than regular cola. It was tinted using Blue 1, a highly controversial coloring agent banned in numerous countries at the time. The move to make a brightly colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%
2002 -(Was Limited Time Only ) 2011(Well As Known As Pepsi Pinas Was Renamed Pepsi Blue)-present (PHILIPPINES)The OLD Logo The Current Logo And Pepsi Pinas Logo (In Other Side)
In Manila, Philippines, Pepsi Blue was sold for a limited time in late 2002 to commemorate the championship of the Ateneo Blue Eagles in the UAAP. In 2011, Pepsi released Pepsi Blue in Metro Manila, Philippines as Pepsi Pinas. After the Pepsi Pinas was successful, it became a permanent product and renamed as Pepsi Blue. It is rare in bottles and cans but common as a fountain drink at Philippine 7-Eleven outlets.