This page only shows print and stationary logos.
For other related logos and images, see Pepsi/Other


Brad's Drink Logo Pepsi Cola logo 1902 Pepsi oldd Pepsi-Cola 1940s Pepsi Cola logo 1940 Pepsi-Cola Cap Logo Pepsi 1961
1893-1898 1898-1965 1905-1907 1907-1941 1941-1950, 2008-2009, 2014-present 1950-1960, 2004 1960-1969, 2003
Pepsi1969 Pepsi1973 Pepsi Logo 1980s Pepsi logo 1991 Pepsi logo 1996 Pepsi Logo 1998 Plain Pepsi 01-03
1969-1973 1970-1987, 2009-2014 1987-1991 1991-1997 1996-1997 1997-2002 2001-2002
Pepsi logo 2005 Pepsi 2007 Pepsi logo 2008 Pepsi New PEPSI-GENERATIONS-LOGO-1 Pepsi Cola Logo 2014 with 2008 logo
2002-2006, 2003-2010 (International), 2003-2014 (Mainland China) 2006-2008, 2006-2010 (India) 2008-2014, 2010-2014 (India) 2014-present 2018-present 2014-present (Pepsi-Cola)

Brad's Drink


Brad's Drink Logo

Pepsi was first launched as Brad's Drink in 1893 by Caleb Bradham.

Pepsi-Cola (first era)


Pepsi Cola logo 1902

In 1898, it was decided to rename Brad's Drink as Pepsi-Cola.


Pepsi oldd


Pepsi-Cola 1940s

1941–1960, 2004 and 2010-present

Pepsi Cola logo 1940

This is the last version of the classic "Pepsi-Cola" script.


Pepsi-Cola Cap Logo

In 1950, the script was placed inside a design of a bottlecap with red, white and blue stripes. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation. The logo was used in Pepsi Holiday Spice in 2004. It was also used to celebrate Kuwait's 56th year of Independence in Summer of 2017



Pepsi 1961
Pepsi logo 1962
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It was decided to remove the script from the previous logo in favor of a simpler sans serif font. It was also at this point Pepsi-Cola was shortened to Pepsi. Since then, the classic stripe design is now seen to be far more iconic than the original script logo.





This logo has been used on the Pepsi Throwback campaign since 2009 along with the Pepsi Generations campaign since it's debut in 2018.

Pepsi Logo 1980s

In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for Pepsi's logo for the next sixteen years.


Pepsi logo 1991

A redesigned and streamlined logo was introduced in 1991, with the "Pepsi" text italicized for the first time.

1996–1998 (outside North America)

Pepsi logo 1996
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In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. The launch included extravagant publicity stunts, such as a Concorde aeroplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station.



Pepsi Logo 1998 Plain
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A new logo similar to that of "Project Blue" was introduced worldwide in 1998 to celebrate the centennial anniversary of Pepsi. It was at this point the logo began to be referred to as the Pepsi Globe.

2002–2006, 2003–2010 (International), 2003–2014 (Mainland China)

Pepsi 2003

In February 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three dimensional fashion (a version of the Pepsi globe imported from the rare 2001-2003 Pepsi logo). It officially ended usage in 2008, but the version below continued to be on cans until 2006.

After the current logo was unveiled, Pepsi Wild Cherry continued to use this logo until March 2010. And Pepsi ONE was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010.


Pepsi 2007

In June 2006, Pepsi slightly modified the 2003 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2008. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe is more like it's wet, despite the texture.



Pepsi logo 2008

In October 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009, when usage of the last logo ended. The Pepsi ball is now two-dimensional again, and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Diet Pepsi or Pepsi Max). The font used in this logo is almost identical to the font used for Diet Pepsi from 1975 to 1986.  It is also worth noting that the "e" in "pepsi" is shaped liked previous forms of the Pepsi Globe.

In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. Pepsi Wild Cherry and Pepsi One continued to use the 2003 logo, until 2010 and 2012, respectively. The old wordmark is still used on the international websites.


Pepsi New
Pepsi launched a slighty modified new logo in 2014 along with the "Live for Now" campaign. A 2008 3D version of the globe is also being used in East Asia.

Pepsi-Cola (second era)


Pepsi Cola Logo 2014 with 2008 logo

The logo was slightly revised in early 2014, concluding with the reintroduction of the Pepsi-Cola script logo from 1941. This was used on the Real Sugar type.