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Pepsi was first launched as Brad's Drink in 1893 by Caleb Bradham.
Pepsi-Cola (first era)
In 1898, it was decided to rename Brad's Drink as Pepsi-Cola.
This is the last version of the classic "Pepsi-Cola" script.
In 1950, the script was placed inside a design of a bottlecap with red, white and blue stripes. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation. The logo was used in Pepsi Holiday Spice in 2004.
It was decided to remove the script from the previous logo in favor of a simpler sans serif font. It was also at this point Pepsi-Cola was shortened to Pepsi. Since then, the classic stripe design is now seen to be far more iconic than the original script logo.
A new logo was introduced in 1969. This logo has been used on the Pepsi Throwback campaign since 2009.
In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for Pepsi's logo for the next sixteen years.
A redesigned and streamlined logo was introduced in 1991, with the "Pepsi" text italicized for the first time.
1996–1998 (outside North America)
In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. With this logo, the background features an abstract blue stripe design, while the iconic Pepsi ball is more upturned and is placed under an unitalicized version of the wordmark from the previous logo, making it look similar to the 1987 logo. The new look was developed by Landor Associates in San Francisco. The launch included extravagant publicity stunts such as a Concorde aeroplane painted in blue colours (which was owned by Air France), and a banner on the Mir space station.
1997–2003The blue design arrived to the United States in late 1997 everywhere else to bring Project Blue to the US, and to celebrate Pepsi's 100th anniversary. The Pepsi symbol was given depth thorugh the addition of shades, and the lettering got white color and the background became blue. At this point the swirls became known as the Pepsi Globe from the subtle three dimensional effect. Even though the logo ended officially in January 2003, many store signs continued to use this logo.
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This logo was short-lived and was used in tandem with the 1997 logo. The globe would later be used for the 2002-2003 Diet Pepsi logo. This logo was also used for Pepsi Blue up until it's discontinuation in 2004.
2003–2006, 2003—2010 (international)
In February 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three dimensional fashion (a version of the Pepsi globe imported from the 2002-2003 Diet Pepsi logo). It also had the additional of 'water droplets'. It officially ended in 2008, with the introduction of the new logo, but the version below continued to be on cans until 2006.
After the current logo was unvieled, Pepsi Wild Cherry continued to use this logo until March 2010. And Pepsi ONE was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010.
In June 2006, Pepsi slightly modified the 2003 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2008. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe is more like it's wet, despite the texture.
In October 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009, when usage of the last logo ended. The Pepsi ball is now two-dimensional again, and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Diet Pepsi or Pepsi Max). The font used in this logo is almost identical to the font used for Diet Pepsi from 1975 to 1986. It is also worth noting that the "e" in "pepsi" is shaped liked previous forms of the Pepsi Globe.
Pepsi-Cola (second era)
The logo was slightly revised in early 2014, concluding with the reintroduction of the Pepsi-Cola script logo in 1941. This was used on the Real Sugar type.
- For other related logos and images see: Pepsi/Cans
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1Joint venture with PepsiCo.