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Contents

Brad's Drink Logo Pepsi Cola logo 1902 Pepsi oldd Pepsi-Cola 1940s Pepsi Cola logo 1940 Pepsi-Cola Cap Logo Pepsi 1961
1893–1898 1898–1905 1905–1907 1907–1941 1941–1950 1950–1961 1961–1969
 
Pepsi1969 Pepsi1973 Pepsi Logo 1980s Pepsi logo 1991 Pepsi logo 1996 Pepsi Logo 1998 Plain Pepsi 01-03
1969–1973 1970–1987 1987–1991 1991–1997 1996–1997 (outside North America) 1997–2003 2001–2003
 
Pepsi 2003 Pepsi 2007 Pepsi logo 2008 Pepsi New Pepsi Cola Logo 2014 with 2008 logo
2003–2006 2006–2008 2008–2014 2014–present 2014-present (Pepsi-Cola)


Brad's Drink

1893–1898

Brad's Drink Logo

Pepsi was first launched as Brad's Drink in 1893 by Caleb Bradham.

Pepsi-Cola (first era)

1898–1905

Pepsi Cola logo 1902

In 1898, it was decided to rename Brad's Drink as Pepsi-Cola.

1905–1907

Pepsi oldd

1907–1941

Pepsi-Cola 1940s

1941–1950

Pepsi Cola logo 1940

This is the last version of the classic "Pepsi-Cola" script. It was later revived in 2014 as part of the Pepsi-Cola subbrand.

1950–1961

Pepsi-Cola Cap Logo

In 1950, the script was placed inside a design of a bottlecap with red, white and blue stripes. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation. The logo was used in Pepsi Holiday Spice in 2004.

Pepsi

1961–1969

Pepsi 1961
Pepsi logo 1962
An SVG version of this logo is recommended but not required. You can help Logopedia by uploading it here.


It was decided to remove the script from the previous logo in favor of a simpler sans serif font. It was also at this point Pepsi-Cola was shortened to Pepsi. Since then, the classic stripe design is now seen to be far more iconic than the original script logo.

1969–1987

1969–1973

Pepsi1969

1970–1987

Pepsi1973

A new logo was introduced in 1969. This logo has been used on the Pepsi Throwback campaign since 2009.

1987–1991

Pepsi Logo 1980s

In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for Pepsi's logo for the next sixteen years.

1991–1997

Pepsi logo 1991

A redesigned and streamlined logo was introduced in 1991, with the "Pepsi" text italicized for the first time.

1996–1997 (outside North America)

Pepsi logo 1996
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In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. With this logo, the background features an abstract blue stripe design, while the iconic Pepsi ball is more upturned and is placed under an unitalicized version of the wordmark from the previous logo. The new look was developed by Landor Associates in San Francisco. The launch included extravagant publicity stunts, such as a Concorde aeroplane painted in blue colours (which was owned by Air France), and a banner on the Mir space station.

1997–2003

Pepsi Logo 1998 Plain
Pepsi-logo-21

The Project Blue design arrived in the United States in late 1997 to celebrate Pepsi's 100th anniversary. Even though it ended usage in January 2003, many store signs continue to use this logo.

2003–2006

Pepsi 2003

In February 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three-dimensional fashion (a version imported from the 2002-2003 Diet Pepsi logo). It also had the addition of "water droplets". It officially ended in 2008, with the introduction of the new logo, but the version below continued to be on cans until 2006.

After the current logo was unveiled, Pepsi Wild Cherry continued to use this logo until March 2010. And Pepsi ONE was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010.

2006–2008

Pepsi 2007

In June 2006, Pepsi slightly modified the 2003 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2008. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe is more like it's wet, despite the texture.

2008–2014

Pepsi logo 2008

In October 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009, when usage of the last logo ended. The Pepsi ball is now two-dimensional again, and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Diet Pepsi or Pepsi Max). The font used in this logo is almost identical to the font used for Diet Pepsi from 1975 to 1986.  It is also worth noting that the "e" in "pepsi" is shaped liked previous forms of the Pepsi Globe.

In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. Pepsi Wild Cherry and Pepsi One continued to use the 2003 logo, until 2010 and 2012, respectively. The old wordmark is still used on the international websites.

2014–present

Pepsi New
381
Pepsi launched a slighty modified new logo in 2014 along with the "Live for Now" campaign.

Pepsi-Cola (second era)

2014–present

Pepsi Cola Logo 2014 with 2008 logo

The logo was slightly revised in early 2014, concluding with the reintroduction of the Pepsi-Cola script logo in 1941. This was used on the Real Sugar type.

Other

  • For other related logos and images see: Pepsi/Cans