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Pepsi

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Brad's Drink

1893-1898

Brad's Drink Logo

Pepsi was launched as Brad's Drink in 1893 by Caleb Bradham.

Pepsi-Cola (first era)

1898-1905

Pepsi Cola logo 1902

In 1898 it was decided to rename Brad's Drink as Pepsi-Cola. This is the first Pepsi-Cola logo to be used.

1905-1907

Pepsi oldd

1907-1941

Pepsi-Cola 1940s

1941-1950, 2008-2009, 2014–present

Picture-111

This is the last version of the classic Pepsi-Cola script. It's also on the back of every Pepsi bottle since the new bottle design.

1950-1961

Pepsi-Cola Cap Logo

In 1950, the script was placed inside the red, white, and blue swirls which featured on the bottle cap since the 1940s. The bottle cap became part of the logo but the design of this varies considerably, this example was the most common variation.

Pepsi

1961-1967

Pepsi 1961

The swirls are now seen to be more iconic than the script, thus it was decided to remove the script in favour of a simpler sans serif font. It was at this point Pepsi-Cola was shortened to Pepsi.

1967-1973

Pepsi1967

1973-1987, 2009-present

Pepsi Logo 1970s
Pepsi logo

A new logo was introduced in 1969 based on the Bottle Cap swirls. A feature of this logo is the red and light blue stripes. This logo has been used on Pepsi Throwback since 2009.

1987-August 1991

Pepsi Logo 1980s

In 1987 the logo was modernised, the proportions of the swirls have changed and the typeface has changed to a font similar to what would be used for the next sixteen years.


September 1991-October 1997

Pepsi logo 1991

A redesigned and streamlined logo was first used in 1991. For the first time the Pepsi text is outside of the swirls.

1996-1998 (outside North America)

Pepsi logo 1996

In April 1996, Pepsi launched "Project Blue" where the background colour on the label was changed to blue in several International markets outside the United States. The new look was developed with Landor Associates in San Francisco. The launch includes extravagant publicity stunts, such as a Concorde aeroplane painted in the new blue colours (which was owned by Air France), and a banner on the Mir space station.

November 1997-January 2003

Pepsi Logo 1998 Plain

The blue design arrived to the United States in late 1997 everywhere else to bring Project Blue to the US, and to celebrate Pepsi's 100th anniversary. The Pepsi symbol was given depth thorugh the addition of shades, and the lettering got white color and the background became blue.

At this point the swirls became known as the Pepsi Globe from the subtle three dimensional effect. 

Even though the logo ended officially in January 2003, many store signs continued to use this logo.

February 2003-May 2006

Pepsi 2003

In February 2003, the logo was revamped with a more modern slightly serif font and the Pepsi Globe became more three dimensional (A version of the Pepsi globe imported from the 2002-2003 Diet Pepsi logo). It also had the additional of 'water droplets'. It officially ended in 2008, with the introduction of the new logo, but the version below continued to be on cans until 2009.

After the current logo was unvieled, Pepsi Wild Cherry continued to use this logo until March 2010. And Pepsi ONE was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012.  Also, many countries outside the US still used this logo through 2010.

June 2006-September 2008

Pepsi 2007

In June 2006, Pepsi slightly modified the 2003 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2008. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2014.

October 2008-July 2014

Pepsi logo 2008

In early October 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009, when the last logo ended. The Pepsi Globe is now two dimensional again and the swirl design has been changed to look like a smile, of which changes size according to the type of Pepsi. It also added white outlines. The font used in this logo is almost identical to the font used for Diet Pepsi from 1975 to 1986. In mid-2010, all Pepsi types began using the same size smile as regular Pepsi.

Pepsi Wild Cherry and Pepsi One continued to use the 2003 logo until 2010 and 2012 respectively.

August 2014-present

Pepsi New

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Pepsi launched a slighty modified new logo in 2014 along with the "Live for Now" campaign. A 3D version of the globe is also being used in East Asia.

Pepsi-Cola (second era)

2014-present

Pepsi Cola Logo 2014 with 2008 logo

The logo was slightly revised in early 2014, concluding with the reintroduction of the Pepsi-Cola script logo. This was used on the Real Sugar type.

See Also


PepsiCo
Subsidiaries:

Frito-Lay, Inc. | Gamesa | Pepsi-Cola Venezuela1 | Quaker Oats Company | Sabra Dipping Company2 | Sabritas, S. de R.L. de C.V. | Tropicana Products, Inc.

Current Drink Products: Pepsi | Pepsi Light | Pepsi Max | Diet Pepsi Max | Diet Pepsi | Pepsi Throwback | Caffeine Free Diet Pepsi | Pepsi Next | Pepsi One | Pepsi Twist Lemon | Pepsi Lime | Pepsi True | Mirinda | Mountain Dew | Mountain Dew Throwback | Slice | Mug Root Beer | Sierra Mist | Tropicana | 7 Up (United States) | 7 Up (International) | Dr Pepper | Crush | Aquafina | Gatorade | Lipton (Ice Tea | Brisk)

Current Food Products:
Frito-Lay | Fritos | Matutano | Doritos | Tostitos | Lay's | Walkers | Sabritas | Ruffles | Cheetos | Sun Chips | Funyuns | Grandma's | Baked!

Other: Chester's Puffcorn | Chester's Popcorn

Quaker Oats

Limited Edition/Discontinued:
Pepsi Ice Cucumber | Crystal Pepsi | Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Boom | Pepsi Cappuccino | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Carnival | Pepsi Fire | Pepsi Gold | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Kona | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Ginga | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill
1Joint venture with Empresas Polar.
2Joint venture with Strauss Group.

PepsiCo logo
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Empresas Polar
Subsidiaries:

Alimentos Polar | Cervecería Polar | Pepsi-Cola Venezuela1


Brands:
Alimentos Polar:
Chiffon | Dogourmet | Gelatina Golden | Las Llaves | Lipton | Margarita | Mavesa | Maziete | Migurt | Pampero | P.A.N. | Primor | Quaker | Rikesa | Super Can | Toddy

Cervecería Polar
Bodegas Pomar | Caroreña | Maltín | Polar Ice | Polar Light | Polar Pilsen | Polar Zero | Solera

Pepsi-Cola Venezuela
7 Up | Gatorade | Golden | H2OH | Minalba | Pepsi | Yukery | Yuky-Pak

1Joint venture with PepsiCo.

Empresas polar logo
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