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PLDT

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1928-1983

1928-1963

Pldt 28

PLDT was established on November 28, 1928, by the Philippine Government act.

1963–1983

Pldt 63

1983–1996

Pldt 83

The famous "telephone receivers" symbol, formed through a repetition of the abstract figure of the telephone receiver to complete four sides, was launched in 1983 and would be used for the next three decades.

1996–2016

PLDT logo

The logo, now colored in its now signature red color, has a slightly modified version of the telephone receiver symbol and a more modern PLDT text.

2016–present

Pldt-logo-2016

On June 13, 2016, PLDT and its subsidiary, Smart unveiled their new logos and identity as part of the company's continuing digital pivot which involves the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.

The new PLDT and Smart logo, which replaces the iconic telephone receiver symbol used for over 33 years, is shaped like a triangle with the three sides representing the Company's business pillars - exceptional people, meaningful innovations, and our valuable customers. The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”.


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