PBS Kids' first logo based on PBS' current logo used since 1984 was animated by Gene Mackles. It consisted of three stylized P profiles, depicted as literally living things, complete with appendages, named the P-Pals, set on a white background. They are in different colors and patterns that change throughout the ident and eventually stop on blue, orange, and green respectively. They dance and sing "This is P-B-S! Woo-hoo-hoo!,", then stop when a red dog (named P-Pet) walks by the lower portion of the screen and barks (he holds a balloon saying E/I in the redesigned one). At the same time, the third one, Pernell, ad libs and his red hat flies off of his head for a moment, then drops back down. The "PBS" text appears in black to the lower left of them.
Stylized as PTV. The P-head was based on PBS' 2nd logo from 1971, but with the B & S replaced with a T, made out of pink circles, & a V inside a green box.
On September 6, 1999, PBS Kids modified their logo completely, however this logo was in use on their website as early as 1998. PBS Kids' mascots, Dash (boy) and Dot (girl), are introduced and the final resulting PBS Kids logo appears for the first time. This logo was designed by Richard McGuire (designer of characters for The New Yorker magazine) with Network ID's being produced by Lee Hunt Associates. Starting in 2000, new ID's were produced by Primal Screen. This still remains on some older PBS Kids sites like The Berenstain Bears, WordWorld, and Caillou.
The word "Kids" was moved in the think bubble in 2010. Until 2013, Dash discontinued after his 16-year run on PBS Kids and got a new look. This is still used as a secondary logo.
- For other related logos and images see: PBS Kids/Logo Variations, PBS Kids/Idents, and PBS Kids/Promos
The Fred Rogers Company