PBS Kids' first logo was based on PBS' current logo that's been used since 1984. It gave a nickname "PBS P-Pals" It consists of three stylized P profiles, depicted as literally living things, complete with appendages, drawn as a cartoon, set on a white background. They are in different colors and patterns that change throughout the ident and eventually stop on blue, orange, and green respectively. They dance and sing "This is P-B-S! Woo-hoo-hoo!,", then stop when a orange dog (named P-Pet) walks by the lower portion of the screen and barks (he holds a balloon saying E/I in the redesigned one). At the same time, the third one ad libs and his red hat flies off of his head for a moment, then drops back down. The "PBS" text appears in black to the lower left of them.
Stylized as PTV. The P-head was based on PBS' 2nd logo from 1971. But with the B & S being replaced with T & V.
An E/I Balloon has been added to the logo.
NOTE: Starting in 1999 (originally for internet purposes and on 30-second bumper-like promos), the wordmark "KIDS" was added to the bottom of the logo.
On September 6, 1999, PBS Kids modified their logo completely. PBS Kids' mascots, Dot and Dash, are introduced and the final resulting PBS Kids logo appears for the first time. This logo was designed by Richard McGuire (designer of characters for The New Yorker magazine) with Network ID's being produced by Lee Hunt Associates. Starting in 2000, new ID's were produced by Primal Screen. This still remains on some older PBS Kids sites like The Berenstain Bears, WordWorld, Lomax, The Hound of Music, and Caillou.
The word "Kids" was moved in the think bubble in 2008. Until 2013, Dash discontinued after his 16-year run on PBS Kids and got a new look. This is still used as a secondary logo.
The Fred Rogers Company