Oxygen (TV network)

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Oxygen (first era)


Oxygen logo 2000

Oxygen's original identity was developed by Hatmaker. The channel's on-air design was supplied by the same company along with four companies working together; Cuppa Coffee, Crossroads Television, PMcD Design, and Taffetdesign.

"The final logo reflects the power of suggestion - subtle strength. Parantheses and an all-lower case type give the logo a soft, almost whispering fell, much like the element. The "o" takes on dominance as a perfect circle. In its "vapor" application, the logo is revealed by a changing background, supporting the concept of an ever-present element of life." - From "Visual Thesaurus: A Quick-Flip Brainstorming Tool for Graphic Designers" by Chris Goveia



Oxygen logo pink

The logo could be in many different colors, such as red, blue, green, purple and pink.

Oxygen (second era)


Oxygen logo 2008
 A new logo was introduced in June 2008, replacing the "Oh!" name.


Oxygen logo 2014

During the Television Critics Association's summer press tour on July 14, 2014, Oxygen unveiled a network rebranding as part of the network's efforts to attract a younger female audience. The rebranding, which features a new logo and tagline ("Very Real"), took effect across all of Oxygen's platforms on October 7, 2014.

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