Oxygen (TV network)

Contents

2000–2003	2003–2008	2008–2014	2014–2017	2017–present

2000–2003

Oxygen's original identity was developed by Hatmaker. The channel's on-air design was supplied by the same company along with four companies working together; Cuppa Coffee, Crossroads Television, PMcD Design, and Taffetdesign.

"The final logo reflects the power of suggestion - subtle strength. Parantheses and an all-lower case type give the logo a soft, almost whispering fell, much like the element. The "o" takes on dominance as a perfect circle. In its "vapor" application, the logo is revealed by a changing background, supporting the concept of an ever-present element of life." –from "Visual Thesaurus: A Quick-Flip Brainstorming Tool for Graphic Designers" by Chris Goveia.

2003–2008

An SVG version of this logo is recommended but not required. You can help Logopedia by uploading it here.

The logo could be in many different colors, such as red, blue, green, purple and pink. In late 2007, the "Oh!" was dropped from the logo following NBCUniversal's purchase of the network.

2008–2014

A new logo was introduced on June 8, 2008, replacing the "Oh!" name. The font is a modified version of Times New Roman.

2014–2017

During the Television Critics Association's summer press tour on July 14, 2014, Oxygen unveiled a network rebranding as part of the network's efforts to attract a younger female audience. The rebranding, which features a new logo and tagline ("Very Real"), took effect across all of Oxygen's platforms on October 7, 2014.

"Oxygen Debuts New Logo and Tagline," from The Hollywood Reporter

2017–present

A new logo was unveiled on May 11, 2017 to reflect the channel's rebranding as a crime-oriented network. The logo took effect on July 19, 2017.

V • T • E

NBCUniversal

Film studios:

U.S. broadcast networks:
NBC (HD) | Telemundo (HD) | Cozi TV | Telexitos

Notes
¹NBCUniversal owns the station, but it is operated by Serestar Communications.
²Co-owned with Sony Pictures Entertainment and Lions Gate Entertainment Corporation.
³Co-owned with Hearst Corporation.
⁴Owns a minority share, InterMedia Partners owns a majority share.
⁵Co-owned with Corus Entertainment.
⁶NBCUniversal acquired some of ITC's assets when Universal Pictures merged with PolyGram, but ITV plc still owns ITC's films and shows.
⁷NBCUniversal has some of AFD's assets, but Vivendi now owns EMI's films and ITV plc owns ITC's films.
⁸Co-owned with Paramount Pictures.
⁹Joint venture with Ion Media Networks, DreamWorks Classics, Corus Entertainment and Scholastic.
¹⁰Joint venture with Televisa.
¹¹Joint venture with Sony Pictures Entertainment.
¹²Operated as a joint-venture between DirecTV Latin America and Carlos Avila, under brand license
¹³Co-owned with The Amblin Group, Participant Media, Entertainment One, Reliance Anil Dhirubhai Ambani Group, and Alibaba Group.
¹⁴Co-owned with Media Globe Networks and European public broadcasters.
¹⁵Co-owned with the United States Olympic Committee.