2000–2003 Oxygen's original identity was developed by Hatmaker . The channel's on-air design was supplied by the same company along with four companies working together; Cuppa Coffee, Crossroads Television, PMcD Design , and Taffetdesign.
"The final logo reflects the power of suggestion - subtle strength. Parantheses and an all-lower case type give the logo a soft, almost whispering fell, much like the element. The "o" takes on dominance as a perfect circle. In its "vapor" application, the logo is revealed by a changing background, supporting the concept of an ever-present element of life." –from "Visual Thesaurus: A Quick-Flip Brainstorming Tool for Graphic Designers" by Chris Goveia.
2003–2008 The logo could be in many different colors, such as red, blue, green, purple and pink. In late 2007, the "Oh!" was dropped from the logo following NBCUniversal 's purchase of the network.
2008–2014 A new logo was introduced on June 8, 2008, replacing the "Oh!" name. The font is a modified version of Times New Roman.
2014–2017 During the Television Critics Association's summer press tour on July 14, 2014, Oxygen unveiled a network rebranding as part of the network's efforts to attract a younger female audience. The rebranding, which features a new logo and tagline ("Very Real"), took effect across all of Oxygen's platforms on October 7.
2017–present A new logo was unveiled on May 11, 2017 to reflect the channel's rebranding as a crime-oriented network. The logo later took effect on July 19.
Part of Comcast Film studios :Universal Pictures (Others | Trailer variants | Closing variants | Logo Variations ) | DreamWorks Animation (Others | Trailer & Closing variants | Logo Variations ) | Universal 1440 Entertainment | Universal Studios Family Productions | Universal Animation Studios | Focus Features (Others ) | Focus World | Working Title Films | Illumination (Illumination Mac Guff ) (Others | Logo Variations ) | United International Pictures 8 | NBCUniversal Entertainment Japan | NBC Sports Films | OTL Releasing
NBCUniversal Television Group Universal Television (Others ) | Universal Television Alternative Studios | NBCUniversal Television Distribution | Universal Cable Productions | Peacock Productions | NBCUniversal International Studios | LXTV | DreamWorks Animation Television (Others ) | Working Title Television | Bravo Originals | Syfy Originals
U.S. broadcast networks :NBC (HD ) | Telemundo (HD) | Cozi TV | Telexitos
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NBCUniversal Cable Entertainment Bravo | CNBC (World ) | E! | Golf Channel | MSNBC | NBCSN | Universo | NHL Network | Olympic Channel 14 | Oxygen | Syfy (HD | Other ) | Universal Kids (Others ) | USA Network (HD ) | New England Cable News
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Other assets :Fandango | Movieclips | Flixster | Rotten Tomatoes | Movies.com | Hulu (30%) | NBC Sports Group | Universal Pictures Home Entertainment | Green is Universal | NBC News | NBC Sports | NBC Olympics | NBC Kids | NBC On Demand | NBCUniversal News Group | NBCUniversal Telemundo Enterprises | NBCUniversal International Distribution | Universal Brand Development | Universal Sony Pictures Home Entertainment 10 | NBC Sports Digital | PictureBox Films | Hayu | SportsEngine | Telemundo Deportes | RTI Producciones (40%) | Amblin Partners 12 | Craftsy | Movies Anywhere | Dark Universe | NBCi | Bluprint
Defunct/Dissolved :Universal Cartoons | MCA Family Entertainment | Walter Lantz Productions | Revue Studios | Kayro-UTV Productions | MCA | MCA TV | MCA Television Entertainment | MCA DiscoVision | Seagram's | Universal Eight | NBC Films | NBC Studios | NBC Enterprises | NBC International | NBC Home Video | Castle Films | Universal Pay Television | Multimedia Entertainment | Universal Worldwide Television | Universal Television Entertainment | USA Network Originals | Studios USA | International Pictures | Island Pictures | October Films | Universal Focus | USA Films | NBC Plus | NBC Nonstop | Diva TV | Exercise TV | Hallmark Channel (International) | MountainWest Sports Network | Good Machine | Cinema International Corporation 8 | CIC Video 8 | Comcast/Charter Sports Southeast | Comcast Sports Southwest | KidsCo 5 | Fearnet 2 | ITC Entertainment Group 6 | ITC Film Distributors 6 | Multimedia Motion Pictures | Associated Film Distribution 7 | PolyGram Filmed Entertainment | PolyGram Television | PolyGram Video | Interscope Communications | USA Home Entertainment | USA Cartoon Express | NBC Universal Television Studio | Universal Media Studios | Universal Network Television | Propaganda Films | G4 (HD ) | MSNBC Canada | Universal Sports 4 | Qubo 9 | CBS Telenoticias | FilmDistrict | Cloo | Esquire Network 3 | Universal HD | Gramercy Pictures | Comcast Network | Wet 'n Wild Orlando | iVillage | DailyCandy | Chiller | Chiller Films | Seeso | FlixMix | Universal Pictures Debut Network
Notes 1 NBCUniversal owns the station, but it is operated by Serestar Communications.2 Co-owned with Sony Pictures Entertainment and Lions Gate Entertainment Corporation .3 Co-owned with Hearst Corporation .4 Owns a minority share, InterMedia Partners owns a majority share.5 Co-owned with Corus Entertainment .6 NBCUniversal acquired some of ITC's assets when Universal Pictures merged with PolyGram , but ITV plc still owns ITC's films and shows.7 NBCUniversal has some of AFD's assets, but Vivendi now owns EMI's films and ITV plc owns ITC's films.8 Co-owned with Paramount Pictures .9 Joint venture with Ion Media Networks , DreamWorks Classics , Corus Entertainment and Scholastic .10 Joint venture with Sony Pictures Entertainment.11 Owned by Simple Networks and Inversiones Bahía and operated by Imagina US, under brand license12 Co-owned with The Amblin Group, Participant Media , Entertainment One , Reliance Anil Dhirubhai Ambani Group , and Alibaba Group .13 Co-owned with Media Globe Networks and European public broadcasters.14 Co-owned with the United States Olympic Committee .15 Co-owned with TV18 .16 Co-owned with Trans Corp .
