CURRENT ROUTE BRANDING
AD122 (Summer Service)
Angel (Route 21)
Castles Express (X21)
CityLink (Service 57)
FAB 57 - 2007-2015
CityLink 57 - 2015-present
CityLink (Service 58)
Coast & Country (Routes 8/8a & 78/78a)
LIME - 2007-2015
COAST & COUNTRY - 2015-present
Coaster (Route 1/1a)
Cobalt Clipper (Routes 309 & 310)
Cobalt Connect (2013-2016)
Commuter Club X90 - 2011-2012
The services were absorbed into the 'Cobalt Clipper' service.
Crusader (Route 27)
Drifter (Route 60)
The branding originally applied to routes 60 & 61. In 2013, this branding only applied to route 60.
Durham Diamond (Route 16/16a)
The branding started out as the 'Stanley Shuttle' on routes 43, 43a & 44 which ran between Newcastle & Stanley via the Metrocentre. It was rebranded as 'The Diamond' when the three routes were standardised into two and then extended to Durham. It was replaced in late 2015 by a shortened route 16/16a operating between Stanley & Durham only. The northern section of the route was replaced by routes 6 which was branded as 'Northern' & V7 with the 'Venture' branding (see below).
Fast Cats (X35 & X36)
Green Arrow (Route 97)
THE HIGHWAYMAN (2006-2012)
The HIghwayman branding applied to routes 95, 96, 97 & 98.
GREEN ARROW (2015-present)
IndiGo (East Durham)
East Durham (2009-2015)
The East Durham branded services were renamed to 'indiGo' largely due to the purple colour scheme of the buses.
The 'East Durham' tag was added when the former 'North Tyne Links' branding was rebranded using the same name as the East Durham branding.
IndiGo (North Tyne)
Wallsend Links (2009-2011)
North Tyne Links (2011-2016)
The name was changed when two routes were merged which expanded the area served.
IndiGo North Tyne (2016-present)
This branding first appeared on route 71 which ran from Chester-le-Street to Sunderland via Houghton-le-Spring. The branding was later dropped for a while before it was re-introduced in 2013 for the local 34/34a Chester-le-Street town service.
LOOP (Routes 93 & 94)
GATESHEAD CIRCLE LINE 1991-1994
This branding is used for all late night/early morning journeys. These services usually have the 'N' prefix to the service number although no buses carry this branding.
Prince Bishops (Route 20/20a)
The green Quaylink branding is used on Route Q3.
Red Arrows (Route X1)
Red Kite (Routes 45, 46 & 47)
Saltwell Park (Routes 53 & 54)
See It, Do It, Sunderland (Routes 35 & 36)
Laser was the branding used on route 35 until it was rebranded in 2015 as 'See It, Do It, Sunderland'.
See It, Do It, Sunderland
The blue coloured buses are used on route 36 which are operated by the Chester-le-Street depot.
Sunderland Connect (Routes 700 & 701)
TYNE VALLEY TEN (10, 10A & 10B)
Tyne Valley 10
X9 & X10
Tyne Tees Xpress
X9 & X10
In September 2017, new buses were introduced to this service along with a new branding. These changes also coincided with the X10 receiving the additional stopping point at Dalton Park.
This branding was introduced after a deal with Arriva which saw a depot swap - Go North East acquired Arriva's Hexham depot whilst Arriva acquired Go North East's Ashington depot.
Tynedale Xpress (X84 & X85)
The Waggonway (28 & 28a)
Wear Tees Xpress (X5, X6 & X7)
Whey Aye Five-O (Routes 5 & 50/50a)
This branding was originally carried on routes 26, 36a & 36c before being replaced by the 'Showstopper' branding. The branding breifly returned in 2015 on route 33/33a.
This branding was revived in 2017 with most buses at the Sunderland depot being given this branding. It is not specific to any particular service although they are generally seen on routes 2/2a, 33/33a, 39/39a, 61 & 38/238.
The former 'Blaydon Racer' branded service was changed to 'The 49' around the same time as the company's new corporate look was unvieled.
INDIGO Washington (81, 82, 83, 84, 85 & 86)
WASHINGTON STREET SHUTTLE
This branding was used for a number of years for the Washington Minibus network which was phased out after being renumbered. For a while, the network was operated with unbranded full-sized single-deck & double-deck buses.
After the withdrawal of a council contract in Wiltshire, a number of minibuses were relocated to the North East, some of which were allocated to the Washington depot and reintroduced to the town.
METROCENTRE MINI (M6 & M7)
After the withdrawal of a council contract in Wiltshire, a number of minibuses were relocated to the North East, some of which were allocated to the Stanley depot. Changes on the 'Venture' branded services saw the Metrocentre route being rebranded.
Blaydon Racer (Route 12 & 12a)
2012-2017 (49, 49A & 49B)
2017-present (12 & 12a)
FORMER ROUTE BRANDING
Northern (Routes 6, X70 & X71)
West Durham Swift (2007-2012)
This branding applied to express routes X30, X31, X70 & X71. The X30 & X31 routes became part of the 'Toonlink' branding with West Durham Swift being rebranded to...
SimpliCity (Route 2/2a)
This was the branding for routes 2a & 2c which ran from Sunderland to Washington along Chester Road. It was replaced by a merged SimpliCity.
This branding was first used on city services 36 & 42. Route 36 became part of the new 'See It, Do It, Sunderland' branding in 2015 whilst route 42 was merged with routes 2a & 2c which replaced the 'Silver Arrows' branding. The branding was replaced by 'Black Cats' branded buses.
This was once the brand name of the single route operated by Low Fell Coaches.
Low Fell Coaches was bought by Go-Ahead in 1996 and eventually merged into its Go Gateshead operation and operated as route 1.
THE MAGIC ROUNDABOUT
METROLINK (Routes M2 & M3)
This service replaced the 'Black Cats' branding on route 26 until the service was replaced by route 35.
SIR BOBBY ROBSON FOUNDATION
This branding was used for the X25 route which runs from Newcastle (where he managed) to Langley Park (where he was born). A portion of the profits made on this route was donated to his charity.
TEAM VALLEY CLIPPER 91
THE OK EXPRESSWAY
This branding used to appear on routes 51 & 52 before being absorbed into the Quaylink routes Q1 & Q2.
X40 GREAT PARK & RIDE
This branding became part of the Quaylink route Q3.