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CURRENT ROUTE BRANDING
AD122 (Summer Service)
Angel (Route 21)
Blaydon Racers (Route 49)
Castles Express (X21)
CityLink (Service 57)
FAB 57 - 2007-2015
CityLink 57 - 2015-present
CityLink (Service 58)
Coast & Country (Routes 8/8a & 78/78a)
LIME - 2007-2015
COAST & COUNTRY - 2015-present
Coaster (Route 1/1a)
Cobalt Clipper (Routes 309 & 310)
Cobalt Connect (2013-2016)
Commuter Club X90 - 2011-2012
The services were absorbed into the 'Cobalt Clipper' service.
Crusader (Route 27)
Drifter (Route 60)
The branding originally applied to routes 60 & 61. In 2013, this branding only applied to route 60.
Durham Diamond (Route 16/16a)
The branding started out as the 'Stanley Shuttle' on routes 43, 43a & 44 which ran between Newcastle & Stanley via the Metrocentre. It was rebranded as 'The Diamond' when the three routes were standardised into two and then extended to Durham. It was replaced in late 2015 by a shortened route 16/16a operating between Stanley & Durham only. The northern section of the route was replaced by routes 6 which was branded as 'Northern' & V7 with the 'Venture' branding (see below).
Fast Cats (X35 & X36)
Green Arrow (Route 97)
THE HIGHWAYMAN (2006-2012)
The HIghwayman branding applied to routes 95, 96, 97 & 98.
GREEN ARROW (2015-present)
IndiGo (East Durham)
East Durham (2009-2015)
The East Durham branded services were renamed to 'indiGo' largely due to the purple colour scheme of the buses.
The 'East Durham' tag was added when the former 'North Tyne Links' branding was rebranded using the same name as the East Durham branding.
IndiGo (North Tyne)
Wallsend Links (2009-2011)
North Tyne Links (2011-2016)
The name was changed when two routes were merged which expanded the area served.
IndiGo North Tyne (2016-present)
This branding first appeared on route 71 which ran from Chester-le-Street to Sunderland via Houghton-le-Spring. The branding was later dropped for a while before it was re-introduced in 2013 for the local 34/34a Chester-le-Street town service.
LOOP (Routes 93 & 94)
GATESHEAD CIRCLE LINE 1991-1994
This branding is used for all late night/early morning journeys. These services usually have the 'N' prefix to the service number although no buses carry this branding.
Northern (Routes 6, X70 & X71)
West Durham Swift (2007-2012)
This branding applied to express routes X30, X31, X70 & X71. The X30 & X31 routes became part of the 'Toonlink' branding with West Durham Swift being rebranded to...
The OK Way
Prince Bishops (Route 20/20a)
Red Arrows (Route X1)
Red Kite (Routes 45, 46 & 47)
Saltwell Park (Routes 53 & 54)
See It, Do It, Sunderland (Routes 35 & 36)
Laser was the branding used on route 35 until it was rebranded in 2015 as 'See It, Do It, Sunderland'.
See It, Do It, Sunderland
SiimpliCity (Route 2/2a)
This was the branding for routes 2a & 2c which ran from Sunderland to Washington along Chester Road. It was replaced by a merged SimpliCity.
This branding was first used on city services 36 & 42. Route 36 became part of the new 'See It, Do It, Sunderland' branding in 2015 whilst route 42 was merged with routes 2a & 2c which replaced the 'Silver Arrows' branding.
Sunderland Connect (Routes 700 & 701)
Tyne Tees Xpress (X9 & X10)
This branding was introduced after a deal with Arriva which saw a depot swap - Go North East acquired Arriva's Hexham depot whilst Arriva acquired Go North East's Ashington depot.
Tynedale Xpress (X84 & X85)
The Waggonway (28 & 28a)
Wear Tees Xpress (X7)
Whey Aye Five-O (Routes 5 & 50/50a)
FORMER ROUTE BRANDING
This branding was originally carried on routes 26, 36a & 36c before being replaced by the 'Showstopper' branding. The branding breifly returned in 2015 on route 33/33a.
THE MAGIC ROUNDABOUT
METROLINK (Routes M2 & M3)
This service replaced the 'Black Cats' branding.
SIR BOBBY ROBSON FOUNDATION
This branding was used for the X25 route which runs from Newcastle (where he managed) to Langley Park (where he was born). A portion of the profits made on this route was donated to his charity.
TEAM VALLEY CLIPPER 91
THE OK EXPRESSWAY
This branding used to appear on routes 51 & 52 before being absorbed into the Quaylink routes Q1 & Q2.
WASHINGTON STREET SHUTTLE
This branding was used for a number of years for the Washington Minibus network.
X40 GREAT PARK & RIDE
This branding became part of the Quaylink route Q3.