Following the acquisition of Yahoo!, Verizon is set to merge their assets with AOL in Summer 2017 to create the new upcoming subsidiary; Oath. The rebrand will affect the branding of all Yahoo! and AOL's current services. The basis of the new name is around the company's commitment to provide a range of diverse services without being a content aggregate.
- Adweek - AOL’s Marketing Chief Explains the Name ‘Oath’ and Why It Matters for AOL and Yahoo’s Brands
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