Noggin (sometimes styled as NOGGIN) was originally launched on February 2, 1999 and was a joint-venture between Nickelodeon and Children's Television Workshop (now Sesame Workshop). The logo was created by Big Blue Dot. Just like its sister channel Nickelodeon, its logo could take many shapes and colors. The bottom half consisted of a face, while the upper half could be replaced by various playful images. In 2002, The N (Now TeenNick) shared space with Noggin. In 2007, The N was separated from Noggin and became it's own 24-hour channel, replacing Nick GAS. On September 28, 2009, Noggin was rebranded as Nick Jr. When Noggin was launched in 1999, it was mostly a channel for pre-teens until 2002 when it was changed to aim at pre-schoolers. On March 5, 2015, the channel was relaunced in the form of a smartphone application. As of now, Noggin is a paid-subscription video streaming service charging $5.99 monthly. The service is still hosted by Moose & Zee as it was before.
On February 25, 2015, Viacom announced that it would revive the Noggin name and branding as a mobile subscription service for IOS aimed at preschoolers set to launch on March 5, 2015. Titles joining the 12 shows on the app's lineup after launch include Jack's Big Music Show, Oobi, The Backyardigans, Franklin, Go, Diego, Go! and Teletubbies. The Android and Kindle version launched on November 19, 2015.