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2011-2012

Nintendo eShop logo2011

Nintendo eShop was launched on June 6, 2011 for Nintendo 3DS. Its first logo was short-lived with a lifespan of 18 months.

2012-present

Nintendo eShop logo2012

On November 18 2012, Nintendo eShop redesigned its logo to coincide the introduction of Wii U. The icon changed in March 2017 to coincide with the Nintendo Switch's launch.