This logo was used on early products. The characters, in order, are Nin, ten, and do.
Nintendo Playing Card Co.
By this point, Nintendo's wordmark began to bear, more or less, a resemblance to what it is today.
This logo was shaped as a hexagon and was used on toys.
The shape was changed to rounded rectangle, which would become the main design for over 40 years.
The ”racetrack” is added.
The current logo is a little bolder and the racetrack fits tighter around the text when compared to the earlier version.
The logo's color was changed from red to gray. The red logo is still used in some cases.
Nintendo phased out their gray variant as the company's main logo and re-introduced the red colour, but as a background colour against a white variant of their logo. This mirrors the branding of the Nintendo Switch where the logo is normally contained within a red box.
- beforemario: Nintendo's logo through the years
- Nintendo®: Corporate Identity & Graphics Standards Manual. March 25, 2008. External Version.