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- For the discussion forum by Microsoft, see Channel 9 (website).
The Nine Network is a television network in Australia. The Nine Network logo, which consists of a numeral 9 beside nine dots arranged in a 3x3 grid, is one of the most iconic logos in Australia.
National Television Network
National Nine Network
In 1970, Nine Network adopted this classic logo. The logo is a modern "9", with nine dots to the left of it. For broadcasts in Black & White, the entire logo is in white. When the network began broadcasting in color, the logo coloring was changed to yellow, the background is blue, also the word "LIVING COLOUR" is added below of logo.
In 1977, the dots were taken off the logo but only for on-air station idents.
In 1988, the dots were added back in the logo. In 1998, the dots were changed to spheres. The spheres returned to dots as a new on-air ident package was created by Velvet Mediendesign in 2001.
In 2006, the network and its affiliates relaunched their logos to coincide with Nine's 50th anniversary. The iconic '9' numeral was reworked with a few rounded corners eliminated in the process. The logo uses a 2D blue cube with the new '9' inside it, which saw the removal of the nine dots again. The graphics package used during that time was designed by Bruce Dunlop Associates.
The logo striped back the gradients of the former variation and became a solid 3D box. In May 2007, Nine partially relaunched the nine dots, which is visible in every second surface of the box.
As a part of a major relaunch, Nine Network completely reinstated the nine-dots logo in January 14, 2008. The dots are represented by translucent 3D discs during that year. The music used throughout the network's idents and promotions was "Smile"' by The Supernaturals. The dots are now a bit bigger and the "9" of the previous logo continues. On July 2009, the dots are 2D again as part of a brand refresh and short-lived until September 2009.
Later on September 2009, the dots are changed to spheres yet again when the network's current slogan Welcome Home was launched. The dots were made smaller, like the old logo.
In April 2012, Nine Network's identity changed, applying the logo in different colors such as red, green, purple and more. It is also reminiscent of the 2002 ident package. Coincidentally, the identity was launched a decade after the launch of the aforementioned ident package.
Free-to-Air TV in Australia
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