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In 2011, Ninemsn updated thier logo to match the MSN brand along with a new website.
On November 24th 2014 Ninemsn launched a new look home page based on live feeds and a slightly altered logo.
On 28 June 2016, Ninemsn was renamed Nine.com.au as a means to bring the site inline with Nine Entertainment Co.'s new branding system first introduced for its television assets in 2015. Microsoft previously sold their stake in Ninemsn to Nine Entertainment Co. in 2013. The rebrand also expanded to the website's sub-brands.
In November 2016, several of Nine.com.au's sub-brands were restructured under a revised 9Honey brand. 9Pickle and 9Finance remain separate from 9Honey. Additionally, Nine Lifestyle was closed and 9Style was launched as a fashion and beauty brand.