"Channel Ten" and "Ten" redirect here.

For the Sydney television station owned by Network Ten, see TEN.
For the Melbourne television station owned by Network Ten, see ATV.
For the Brisbane television station owned by Network Ten, see TVQ.
For the Adelaide television station owned by Network Ten, see ADS.
For the Perth television station owned by Network Ten, see NEW.


This page only shows print and stationary logos.
For other related logos and images, see Network Ten/Other


ITS 1965-70 0-10 Network ATV10 1980-84 Ten 1983-88 Ten 1988-89
1965–1970 1970–1980 1980–1984 1983–1988 1988–1989
10 TV Australia 1989-91 Ten 1991-99 NetworkTen Ten 2008- Ten 2013-
1989–1991 1991–1999 1999–2013 2008–2013 2013–present

Independent Television System


ITS 1965-70

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From 1965 to 1970, Network Ten was known as the Independent Television System. The logo is similar to the then-West German television network Deutsches Fernsehen.

In 1967, ITS became the first network in Australia to air in colour.

The 0/10 Network


0-10 Network

In 1970, the network was renamed The 0/10 Network to reflect the names of the first two stations in the group, ATV-0 Melbourne and TEN-10 Sydney.

Network 10


ATV10 1980-84

On 20 January 1980, regional station GLV-10 moved to channel 8, thus allowing ATV Melbourne to change frequencies from 0 to 10. This logo was used to signify the new channel.

This logo was used by SAS-10 in Adelaide for a brief period between 1983 and October 1984.

Network Ten (first era)


Ten 1983-88

Starting in January 1983, TEN-10 began using this logo. ATV-10 Melbourne adopted this logo on 3 June 1984 and SAS-10 Adelaide adopted this logo in November 1985. This logo is a circle with "TEN" in the centre, somewhat in the style of a neon sign.


Ten 1988-89

Kicking off three years of some upheaval for Network Ten, on 24 January 1988 ATV-10, ADS-10 and TEN-10 all adopted the "X TEN" Roman-numeral logo, followed by NEW-10 in Perth when it began transmission on 20 May, then TVQ-0 which adopted the logo on 10 September when it changed frequency and became TVQ-10.

10 TV Australia


10 TV Australia 1989-91

On 23 July 1989, Network Ten (X TEN) rebranded again to "10 TV Australia" at 7:30pm.

Used between 23 July 1989 and late 1990, the first variant featured the city’s name at the bottom (example: 10 TV AUSTRALIA BRISBANE as used by TVQ). Used between late 1990 and 12 January 1991, the second variant featured the number 10 and the map of Australia.

Network Ten (second era)




Ten 1991-99

On 13 January 1991, in conjunction with their "The Entertainment Network" promo, all Ten stations were rebranded to the first version of the current Ten logo which consisted of a blue circle enclosed in a grey ring, with "ten" written in the centre of the circle in lower case, yellow text.



A revision on 1 October 1999 saw the colours adjust and the ring changed to be the same colour as the text, they also relaunched its graphics to the "Electric" style.


Ten 2008-

This glossy variant of the 1999 logo was launched in January 2008. The 1999 logo continued to be used alongside the 2008 logo until 21 June 2013.


Ten 2013-

The current variation of the logo was introduced on 22 June 2013, removing the yellow accent from the ring and lettering, replacing it with light blue and white. A glossy "ball" effect was added.