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Nelonen was launched as PTV (Paikallistelevisio) in 1990.
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A new look, with a simplified logo, was introduced on March 27, 2002.
Nelonen adopted a new look on April 12, 2010. They also introduced a new slogan, Viihde on hyväksi. The new look was created with the advertising agency 358 and the idents were produced by Pablo Films.
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