Nelonen was launched as PTV (Paikallistelevisio) in 1990.
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A new look, with a simplified logo, was introduced on 27 March 2002.
Nelonen adopted a new look on 12 April 2010, along with a new slogan, Viihde on hyväksi. The new look was created with the advertising agency 358 and the idents were produced by Pablo Films.
The logo, graphics package and idents were introduced in December 2014 and designed by the London-based creative agency Proud Creative.
Inspired by the Northern Lights (Aurora borealis), the logo, graphics package and idents were designed by Amsterdam-based creative agency CapeRock. They were introduced on 2 October 2018.