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1997-present; 1997-2003 (for Sears)
Sears created the brand in 1997 by consolidating the Tire America (TA) and National Tire Warehouse (NTW) brands, adding the "B" to include its DieHard brand of batteries. Sears sold the brand, which consisted mostly of stores set apart from its name brand stores, in 2003 to TBC Corporation. Most stores are still working for tires currently.