National Book Store

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Nbs old logo


In 1996 they brought significant changes to National Book Store. The family decided to change the company logo and commissioned a Singapore design company to execute the new company identity. A more modern script was used, and what was once a striped background became a solid and bolder color red. This has brought a change in the store layout as well. Color-coded signs and logical merchandise displays provide a different atmosphere in the branches.


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