During 1942, NBC unveiled their first logo for television. This logo is of a microphone surrounded by lightning bolts. This logo is similar to their first logo. The lightning bolts are used from RCA's logo due to them being a sponsor. This logo means the left side of the lightning is from the radio and the right side of the lightning is from television. On televison it would usually say "This is NBC, the National Broadcasting Company."
This NBC logo is like a curtain with text. On the end of "40's Television", the curtain will say "This has been an NBC Television presentation".
In 1957, NBC started using a logo for their color programming. The original peacock is a lucky find today. In 1962, they changed the logo. On a kaleidoscopic background, a majestic tune plays, as the NBC peacock fans its feathers and then turns into the logo from before.
The chimes were rendered obsolete by 1960 as a new logo, dubbed the "NBC snake", arrived. There are some variants of it but the most famous is the one where it draws itself.
This is shown with or without the stylized "N". The network had, by this time, taken advantage of major successes in its programming to introduce the slogan, "NBC--Proud As A Peacock!"
A new graphics package was launched for the fall of 2006, created by Los Angeles studio Capacity. This package takes one of the feathers from the peacock and uses it as a "mouse pointer" to "navigate" through promos and other graphical elements, before being tucked back into the peacock when a promo ends or a show has started.
With the start of the new fall schedule on September 14, 2009, NBC launched a new on-air graphics package. The tagline was "More colorful", which can be seen in the package's extensive use of the six colors in the NBC logo. Capacity were behind this rebrand too.
In 2011, NBC altered, and modified their logo slightly to feature more bevels and gradient. Other aspects of the 2009 graphics package remained intact.
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