On January 1, 1954, a xylophone and mallet was shown with a three tone "G E C" tone, making it a note xylophone. Contrary to popular belief, the keys were not meant to represent the initials of the network's eventual owner, General Electric Company (G, E, C).
On May 22, 1956, NBC started using a logo for their color programming. The first logo showed the "wire" feathers of the peacock fanning out into colour feathers, accompanied by a majestic orchestral tune. The original peacock is a lucky find today. In 1962, they changed the logo, and this new variant was known by many as the "Laramie Peacock". On a kaleidoscopic background, a softer woodwind-based tune plays, as the NBC peacock fans its feathers and then turns into the logo from before.
The chimes were rendered obsolete by 1960 as a new logo, dubbed the "NBC snake", arrived. This logo is most famous for it's vanity cards (nicknamed the "NBC Snake") that appear at the end of programs produced by NBC.
This short-lived abstract N logo was first unveiled on October 1975 and premiered on-air January 1, 1976, nicknamed the "Trapezoid N". In 1976, a lawsuit was issued by a public television broadcaster in Nebraska named Nebraska Educational Telecommunications for potential copyright issues. The new NBC logo was virtually identical to the Nebraska ETV Network logo, except for the blue coloring in the right trapezoid of the NBC logo. An out-of-court settlement was reached in which NBC donated $800,000 worth of new equipment to Nebraska ETV, including a color mobile unit. It also paid Nebraska ETV $55,000 to cover the cost of designing and implementing a new logo. In return, NBC was allowed to keep the "N" logo.
This is shown with or without the stylized "N"; the version without the "N" was rarely seen after 1980. The network had, by this time, decided to take a new approach in its programming to introduce the slogan, "NBC - Proud As A Peacock!" It is nicknamed the "Proud N".
A new logo, created by Chermayeff & Geismar, was finally launched on May 12, 1986. Chermayeff & Geismar are also responsible for the logos of PBS, Chase Manhattan Bank, Screen Gems Television, and others. This remains in use as the on-screen bug.
In May 2011, NBC altered and modified their logo slightly to feature bevels and gradients. Other aspects of the 2009 graphics package remained intact.
In April 2013, NBC altered and modified their 3D logo.
- For other related logos and images see: NBC/Other
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