In 2008, the new Max lineup is having a new look.
On August 1, 2011, Wmax debuted a new logo modeled after the new logo scheme incorporated on the other Cinemax channels starting on that date.
On June 1, 2013, WMax was relaunched as MovieMax, a family-oriented movie channel that focuses on recent and classic hit movies.
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In July 2016, a new version of the current MovieMax logo appears in black and white.