On August 1, 2011, Wmax debuted a new logo modeled after the new logo scheme incorporated on the other Cinemax channels starting on that date.
On June 1, 2013, WMax was relaunched as MovieMax, a family-oriented movie channel that focuses on recent and classic hit movies.
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In July 2016, the newest MovieMax logo appeared but this time, it is black and white instead of yellow and black, just like on the other channels for Cinemax.