Mountain Dew was launched in 1948, and was originally created in 1940 by Tennessee beverage bottlers Moses and Ally Hartman.
1948–1969, 2009–present
This logo is now used on Mountain Dew Throwback since 2009.
1969–1980
1980–1991, 2007–2008
This logo was used on some Green Label Art bottles alongside with the 2005 logo, and was also used as the first Mountain Dew Throwback logo.
1991–1996
In 1991, the 1969 logo stretched vertically.
1996–1999
1996–1999 (Eurasia)
1999–2005
This logo was designed and developed in mid 1998 alongside with a new (at the time) icon for Mountain Dew, and then the logo/MD icon were released to the public on New Years' Day 1999.
2005–present
2009–present, 2016–present (Eurasia), 2012–present (Canada)
In 2009, Mountain Dew was relaunched as Mtn Dew in the United States. In Canada and some other countries, the product is still called Mountain Dew, with a similiar angular logo as the rebranded Mtn Dew.
"Mtn" is the abbreviation of "Mountain".
Proposed Redesigns
1980
1989–1991
This logo was first used on Mountain Dew Dry Ginger (Japan Only), and then later test marketed in America during the year 1991.
2009
This logo was used in a test run in the Chicagoland area, but received negative reviews. The criticism mostly surrounds the design, looking like a more genericised product.
Subsidiaries:
Australia & New Zealand: Carlton & United Breweries, Asahi Premium Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings Former subsidiaries: Indonesia: Indofood Asahi Alcoholic beverages: Non-alcoholic drinks Licensed Brands |