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Mountain Dew

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Mountain Dew was launched in 1948, and was originally created in 1940 by Tennessee beverage bottlers Moses and Ally Hartman.

1948–1969, 2009–present

Md1948

This logo is now used on Mountain Dew Throwback since 2009.

1969–1980

69-80xx

1980–1991, 2007–2008

80-91x

This logo was used on some Green Label Art bottles alongside with the 2005 logo, and was also used as the first Mountain Dew Throwback logo.

1991–1996

91-96

In 1991, the 1969 logo stretched vertically.

1996–1999

Mountaindew1996

1996–1999 (Eurasia)

1997GBDEW

1999–2005

380px-Mountain Dew logo 90s svg
This logo was designed and developed in mid 1998 alongside with a new (at the time) icon for Mountain Dew, and then the logo/MD icon were released to the public on New Years' Day 1999.

2005–present, 2005–present (Eurasia), 2005–2012 (Canada)

Mountain Dew

2009–present, 2016–present (Eurasia), 2012–present (Canada)

Mountain Dew logo

In 2009, Mountain Dew was relaunched as Mtn Dew in the United States. In Canada and some other countries, the product is still called Mountain Dew, with a similiar angular logo as the rebranded Mtn Dew.

"Mtn" is the abbreviation of "Mountain".

Proposed Redesigns

1980

Mtn80

1989–1991

Mtn91

This logo was first used on Mountain Dew Dry Ginger (Japan Only), and then later test marketed in America during the year 1991.

2009

Image mountaindew new1

This logo was used in a test run in the Chicagoland area, but received negative reviews. The criticism mostly surrounds the design, looking like a more genericised product.


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