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1919-1957

Mococa-1919

Mococa, a milk company in Brazil, was founded in 1919.

1930-1957

Mococa-1930

In 1930, a cow was added on printage of cans.

1957-1970

Mococa-1968

In 1957, the cow's design changed to color, as she was the trademark. She looked less realistic.

1970-1977

Mococa 1970

In the 1970, the cow was changed again, looking more cartoony.

1977-1990

Mococa 1977

Only the cow's head appear above the text.

1990-2000

Logo mococa

Some expressive face designs on the cow were changed to this logo.

2000-2008

Mococa 2000

The text was changed, and the Desde 1919 text was missed.

2008-present

Logo atual thumb-2-

In 2008, the 1957 cow was brought back with some minor adjustments. It is also in that year, that launched the famous Vaquinha Mococa jingle.