Mococa, a milk company in Brazil, was founded in 1919.
In 1930, a cow was added on printage of cans.
In 1957, the cow's design changed to color, as she was the trademark. She looked less realistic.
In the 1970, the cow was changed again, looking more cartoony.
Only the cow's head appear above the text.
Some expressive face designs on the cow were changed to this logo.
The text was changed, and the Desde 1919 text was missed.
In 2008, the 1957 cow was brought back with some minor adjustments. It is also in that year, that launched the famous Vaquinha Mococa jingle.