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1945–1993 1993–2009 2009–2010 2009–2023 2017–2023 2023–present
1945–1993 1993–2009 2009–2010 2009–2023 2017–2023 2023–present

1945–1993[]

Minutemaid

1993–2009[]

Minute Maid logo

2009–2010[]

Minutemaid logo

2009–2023[]

Minute Maid Logo
Designer:  Duffy & Partners
Typography:  Unknown
Launched:  2009

2017–2023[]

Minute-maid-canada
Designer:  Taxi Studio
Typography:  Unknown
Launched:  July 2017

In July 2017, Minute Maid unveiled a new international identity created by UK-based Taxi Studio. This logo was used in conjunction with the previous logo until 2023.

2023–present[]

Minute Maid (2023)
Designer:  Jones Knowles Ritchie
Grey
VMLY&R
Landor & Fitch
Typography:  Custom
Launched:  May 2, 2023

An international rebrand was launched on May 2nd, 2023 for the entire Minute Maid portfolio. This logo was first tested in Asia and was trademarked on October 18, 2022.

According to a press release, it will create a newly harmonized look for international consistency, which includes not only the Minute Maid brand, but also its sister brands Cappy in Europe and Africa, plus del Valle and Cepita del Valle in Latin America. [1]

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